Through the Publicis Groupe’s 'Power of One' model, Arc Worldwide works closely with its creative, media, digital and PR agencies i.e. Leo Burnett Group, Publicis Worldwide, Saatchi & Saatchi, Digitas, MSL, to deliver best-in-class experiential solutions that create shopper interactions with brands. These solutions are designed using tools, learnings and expertise from across the Groupe’s global network.
Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.
Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.
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