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Brand Marketing Manager

Jakarta, Indonesia (On-site)

Brand Marketing Manager

2 Months ago • 5 Years + • Marketing

About the job

3 skills required for this role

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excel

innovation

cross-functional

Job Description

About the Role

If you’re looking to be a part of a dynamic, data-driven team and an opportunity to dive deep into projects surrounding various campaigns that lead to awareness and conversion. As a Brand Marketing Manager, you’ll execute a successful brand marketing campaign by combining current trends to business objectives through creative content.

As the Brand Marketing Manager at GoMart, you'll spearhead key strategic initiatives to elevate brand awareness and drive growth through innovative campaigns and effective communication. In a dynamic and fast-paced environment, you'll face the challenges of staying ahead in a competitive market, adapting to evolving consumer trends, and managing rapid delivery demands. You will be responsible for shaping the brand's identity, launching impactful campaigns, and driving customer acquisition. Your contributions will be crucial in enhancing brand positioning, increasing customer loyalty, and supporting GoMart’s overall business expansion within the first three to six months.

What Will You Do

Develop and implement brand strategies to increase GoMart's market visibility in Indonesia.
Plan and oversee full-scale marketing campaigns focused on macro, micro moments, and specific use cases related.
Leverage market research, consumer insights, and competitor analysis to refine brand positioning.
Work closely with digital, CRM, and partnership marketing teams to customize campaigns and communications to align with the unique dynamics of each channel.
Work closely with merchandising and business units to ensure brand efforts align with overall business objectives.
Oversee and strategize social media and KOL strategies to boost brand engagement and increase awareness.
Coordinate with external agencies for creative execution and campaign development.
Monitor, analyze, and report on the performance of marketing initiatives, focusing on key KPIs.

What Will You Need

5+ years of experience in brand marketing, ideally within quick commerce/e-commerce/FMCG industries
In-depth knowledge of consumer behavior, especially in the FMCG/quick commerce space
Demonstrated success in leading cross-functional teams and managing external partnerships.
In-depth knowledge about brand & marketing measurement metrics (BHT, TOM, Sp. awareness etc)
Strong story-telling capabilities that are able to translate business & marketing strategy into captivating narrative.
Adaptable and able to excel in a fast-paced, ever-evolving environment with shifting priorities.
Familiarity with Media buying, CRM, social media, and influencer strategies.
Knowledge & familiarity about FMCG will be a huge plus

About the Team

Our team is dynamic, fast-moving, and driven by a shared passion for delivering results. We collaborate closely across departments—business, product, operations, other Gojek units, and customer service—to ensure the brand aligns with our customers' values and Gojek’s identity. Innovation and data-driven decision-making are central to our approach. You’ll find a supportive yet challenging environment where creativity is encouraged and every perspective matters. Together, we’re committed to shaping the future of quick commerce through impactful, forward-thinking strategies.

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About The Company

GoTo Group

231 Active Jobs

GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.

GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.