Connected TV Paid Media Marketing Intern

About the Role & Program:

At Disney, we’re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks.

Ready to join our hard-working team that delivers unparalleled creative content to audiences around the world?

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. Our team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns.

Our ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. If selected for this role you will report to the Manager, CTV Paid Media. This internship is a full-time, six-month commitment in the New York, NY area from June 2025-January 2026.

 What You Will Do:

The intern will play a critical role in assisting and supporting the planning and execution of our over-the-top/connected TV (OTT/CTV) display & video paid media campaigns across our device partner platforms (Roku, Amazon Fire TV, Samsung, Comcast, LG, Vizio, etc.).

You will be exposed to the day-to-day responsibilities of working in the entertainment marketing field, gain an understanding of digital marketing campaign building, project management, internal/external communication, and will receive continuous mentorship from dedicated team members.
 

Our ideal candidate will have interest in digital and partner marketing and a passion for all things marketing and streaming. This is a great opportunity for someone who is passionate about paid media and who wants to be at the forefront of a developing, innovative media channel. You will have the opportunity to collaborate on various projects that support the growth and scale of the streaming business across a wide range of principles such as marketing, analytics, content, and brand.

• Assist the Domestic CTV Paid Media team in our paid media planning with several major device partner platforms (Amazon Fire TV, Roku, Samsung, etc)
• Support execution of CTV campaigns for Disney streaming products to meet or exceed direct key critical metric goals
• Ensure all campaigns are set up with proper creative assets and tracking to enable full campaign attribution and launch with flawless execution
• Collaborate with internal cross-functional teams like brand, legal, and strategy for campaign creative approvals
• Help report on performance trends and granular insights by partner to internal collaborators
• Draft creative briefs, and track creative process from proposal through approval and campaign launch
• Conduct market research to stay up to date with best practices and emerging trends
• Supporting CTV team in evaluating new, innovative ad products

 Required Qualifications & Skills:

• Passion for digital marketing, streaming and industry advertising trends
• Proficiency in basic presentation and analysis tools (Excel, PowerPoint, Google suite)
• Ability to handle confidential information
• Ability to take direction from multiple partners, balance numerous projects simultaneously, prioritize tasks and work in a fast-paced environment
• Hardworking, proactive, eager to learn and willing to take on new challenges
• Well organized, with positive relationship-building and time-management skills
• Self-starter, highly motivated, positive demeanor with excellent interpersonal and written communication skills
• Highly analytical approach, resourceful with critical thinking and problem-solving skills

Preferred Qualifications & Skills:

• Previous internship and/or work experience in an analytical field, preferably in paid media and entertainment

Education:

• Junior or Senior year preferred
• Pursuing a bachelor's degree in business administration, marketing, media or related field

Eligibility Requirements & Program Information:

Candidates for this opportunity MUST meet all of the below requirements:

• Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship.
• Current Disney Interns, College, International, or Culinary Program Participants: You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program.
• Be at least 18 years of age
• Possess unrestricted work authorization

Additional Information:

• The approximate dates of this internship are June 2025 through January 2026
• Fully available from Monday through Friday, 9am to 6pm EST for the duration of the internship, 40 hours each week
• Able to provide own housing for the duration internship program in the New York, NY area
• Able to provide/have reliable transportation to/from work