Creative Director - Social Media

^{At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.}

What are we looking for

Creative Direction - Social Media
Type of Hire: Full time consultant
Location: Worli, Mumbai 

About the role

We are seeking a boundary-pushing, idea-generating, and pop culture-loving Creative Director - Social Media to join our team of badass creatives and help us create content that shines.
They will drive the end-to-end social media strategy and execution for a leading music/entertainment brands. From crafting trend-savvy campaigns to delivering creative excellence, you’ll shape the brand’s presence across platforms like YouTube, Instagram, Twitter, Snapchat, and Facebook. If you have a love for music/entertainment/pop culture, a knack for storytelling, and proven expertise in social media, this is your chance to make a lasting impact.

A day in the life of a Creative Director - Social Media

• Creative Leadership: Lead the social vision for Spotify India, working closely with strategy, editorial, design and production teams to bring ideas to life.
• Trendspotting & Internet Culture: Stay ahead of pop culture and social trends, especially in the Gen Z space, and translate them into relevant content for Spotify India.
• Music-First Thinking: Act as a cultural insider with deep understanding of Indian music and artists –  must be atleast 1 genre specialist (e.g., Hip-Hop, Indie, Bollywood, South Indian Music, Punjabi).
• Platform Expertise: Build native content ideas for platforms like Instagram, X, YouTube Shorts, Snap and emerging social apps.
• Visual Direction: Collaborate with design teams to define the look, feel and tone of Spotify's social creatives. Referencing top notch of visuals is key
• Campaign Amplification: Support large brand campaigns with complementary social-first storytelling and reactive creative thinking.
• Develop monthly/weekly social media calendars and oversee the end-to-end management of campaigns.
• Write compelling copy and scripts tailored to social-first storytelling.
• Oversee Online Reputation Management (ORM)

• 4–7+ years (depending on how cool a human) of experience in social-first creative roles (agency or brand side).
• Proven expertise in creating content that resonates with Indian Gen Z audiences.
• Experience with music and/or pop culture accounts is highly preferred.
• Ability to think both high-concept (big ideas) and daily-detail (content calendars, quick-turn ideas).
• Strong understanding of design references, meme culture, creator language and audience behavior on social.
• Excellent creative writing and storytelling skills.
• Ability to work closely with clients, present confidently and guide junior team members.

• Part music nerd, part internet junkie, part creative thinker.
• Someone who thinks fast, scrolls faster, and knows what the audience will vibe with before it drops.
• Someone who thrives on energy, collaboration, and culture.
• Someone who can give the Spotify India social feed its own editorial voice and identity.