Creative Strategist - Growth
Job Summary
Job Description
Voodoo seeks a Creative Strategist to lead the creative vision and strategic direction for its diverse portfolio of games and apps. This role involves developing and updating benchmarks, analyzing competitor creatives, and ensuring the adoption of best practices within the Creative team. Responsibilities include producing creative strategies per game/app, challenging existing guidelines, collaborating with the Data Team, identifying skill gaps within the team, and contributing to recruitment processes. The ideal candidate possesses strong strategic planning, analytical, and communication skills with proven experience in a similar role or related field. Success in this role requires a versatile mind, the ability to lead high-impact projects, and a collaborative approach.
Must have:
- Lead creative vision & strategy
- Produce & update benchmarks
- Analyze competitor creatives
- Strong analytical & communication skills
- Experience in strategy consulting or product marketing
5 skills required
Job Details
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
Team
Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. Our Growth team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.
Role
Voodoo is looking for a Creative Strategist to join its Creative team. The Creative team primarily produces Ad creatives aiming to attract new users, tests its performance and adjusts the campaigns accordingly. As a key player in this team and in our organization, you will be responsible for driving the creative vision and strategic direction covering the entire Voodoo’s portfolio of games and apps. Hence you will play a central role in helping Voodoo turn great mobile products into global hits.
Responsibilities
- Lead creative vision, strategy and creative directions per game/app, challenge Creative Leads guidelines, prioritization and standards of execution on a weekly basis
- Produce and update extensive benchmarks incl. challenging 3rd party data providers (e.g. Apptica, Data.ai) to ensure early identification of creatives that outperform the market
- Mobile gaming benchmarks: overall vs. specific game segments (e.g. Match3)
- Apps benchmarks: direct competitors of Blitz, Wizz, WeMoms and future Apps
- Provide firsts analyzes and deconstruction work of competitors top creatives
- Ensure proper diffusion and adoption of those benchmarks among Creative Leads and Creative Producers, work closely with the Data Team to enhance reporting automation
- Ensure the quality of existing processes in the Creative team and propose improvements if necessary
- Help identify missing creative skills and profiles to be added to the team (e.g. 3D animators) and actively participate in the associated recruitment processes
Profile
- You have a solid experience in a similar role or in strategy consulting or in product marketing
- Ability to envision and articulate a compelling creative vision
- Strong strategic planning skills to develop comprehensive content and marketing strategies that align with business objectives and market trends
- Proficiency in using analytics tools to interpret data, draw insights, and make informed decisions for optimizing user experiences and game performance
- Excellent verbal and written communication skills to effectively convey creative ideas, collaborate with cross-functional teams, and communicate complex strategies
- Ability to work collaboratively, fostering creativity, and maintaining open communication
- Versatile mind, able to learn fast and challenge business-as-usual operations
- You’ve successfully led high-impact projects
- You wish to work in an environment that values candor, freedom, and responsibility
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