CRM and Website Marketing Manager

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We are currently seeking a CRM and Website Marketing Manager for a dynamic opportunity with a prominent Hospitality company based in New York, offering a hybrid work environment. This is a contract position with the potential to convert to a full-time role.

In this role, you will work closely with the marketing team to drive customer engagement and optimize the company’s email and retargeting strategies. Your expertise in CRM and digital marketing will be key as you shape and execute innovative campaigns that enhance customer experiences and improve performance across multiple channels.

Key Responsibilities:

• Develop and implement CRM strategies to increase customer engagement, retention, and loyalty.
• Create personalized email marketing campaigns and lead generation strategies for multiple sub-brands.
• Analyze guest data to refine marketing strategies and enhance customer experiences.
• Track and optimize campaign performance, focusing on metrics such as open rates, click-through rates, and conversions.
• Ensure seamless CRM platform integration and maintain accurate customer data across systems.
• Set and measure KPIs for digital campaigns, including CRM, SEM, SEO, and retargeting, to meet objectives.
• Collaborate with digital agencies and regional teams to align and optimize marketing strategies.
• Report on campaign performance and contribute to website UX improvements and SEO initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-7 years of experience in digital marketing, CRM, and website management.
• Strong experience with digital agencies and proficiency in CRM platforms and email marketing tools, particularly Klaviyo.
• Expertise in using Google Analytics, Tag Manager (GTM), and Google Search Console (GSC).
• Exceptional analytical skills with the ability to turn data into actionable insights.
• Proven track record of managing complex digital systems and achieving campaign objectives.

Perks & Benefits:

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401(k) Program
• Commuter Benefits
• eLearning Opportunities
• Education Reimbursement
• Ongoing Training & Development

To qualify for our benefits package, candidates must work over 30 hours per week and have an assignment length of at least 10 weeks.

If you meet the qualifications and are excited about the opportunity to drive impactful digital marketing strategies, apply now. Our recruitment team will be in touch to guide you through the interview process and advocate on your behalf.

Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is a drug-free workplace.
• Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.