Ejecutivo de Cuentas Medios Tradicionales

1 Month ago • 0.5-1 Years • Campaign Management

About the job

Job Description

As an Ejecutivo de Cuentas Medios Tradicionales, you will be responsible for the planning process, the execution of plans, revisions and/or adjustments that are generated during the planning process and the monitoring of the purchase of media. Key responsibilities include extracting and organizing information from industry tools, entering the purchase of plans into the system, sending purchase orders, verifying necessary materials, finalizing delivery times with suppliers and managing the acquisition of materials (client/creative agency). You will also be responsible for tracking the implementation of campaigns, obtaining testimonials, monitoring the campaign's performance (using IBOPE tools) and adjusting the plan as needed. Maintaining the leadership team informed of changes and reporting on campaign activities to the client are also key responsibilities.
Must have:
  • Bachelor's Degree
  • 6 months to 1 year of experience in traditional media
  • Knowledge of traditional media platforms
  • PowerPoint (executive-level presentations)
  • Excel (pivot tables and data filters)
  • English (reading and writing skills)
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Descripción de la empresa

Publicis Groupe, fundada en 1926, es el tercer grupo de comunicaciones más grande del mundo. Conocido por su creatividad de renombre mundial, la mejor tecnología, experiencia digital y consultoría, Publicis Groupe es el único en la industria capaz de acompañar mejor a sus clientes en su viaje de transformación de negocios digitales, en cualquier parte del mundo. Organizado en cuatro centros de soluciones, Publicis Communications, Publicis Media, Publicis Health y Publicis.Sapient, fuera de nuestros 20 mercados principales, Groupe ofrece ideas y soluciones innovadoras que combinan el poder de la creatividad y la tecnología.

Descripción del empleo

Responsable del proceso de planeación, realización de planes, revisiones y/o ajustes que se generen durante el proceso de planeación y seguimiento a la compra de medios. 

Responsabilidades claves: 

  • Extracción y organización de información de competencias y análisis de audiencia de las herramientas de industria.
  • Ingresar al sistema la compra de los planes.
  • Envió de órdenes de compra.
  • Verificar materiales necesarios, concretar tiempos de entrega con proveedores y gestionar la adquisición de materiales (cliente/agencia creativa)
  • Seguimiento de la implementación de las campañas, obtención de testigos, monitoreo de que la campaña está saliendo (herramientas de ibope) y ajustar el plan, de ser necesario.
  • Mantener informado al equipo de liderazgo de cambios.
  • Reporte de actividades de las campañas al cliente.

Requisitos

  • Licenciatura concluida.
  • De 6 meses a 1 año de experiencia en medios tradicionales (tv abierta, paga, radio, OOH (exteriores), cine, revistas).
  • Conocimiento básico de plataformas de medios tradicionales IBOPE (MSS TV), Adspend, INRA, TomMicro,  TGI y EGM.
  • PowerPoint (elaboración de presentaciones a nivel ejecutivo).
  • Excel medio/avanzado (Tablas dinámicas y filtros de Data).
  • Nivel de inglés (Habilidad para redactar y comprender el idioma).
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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


Facebook: http://www.facebook.com/publicisgroupe

Twitter: @PublicisGroupe

Youtube: http://www.youtube.com/publicisgroupe

Website: www.publicisgroupe.com

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