Full Stack Marketer

About Vercel:

Vercel’s Frontend Cloud provides the developer experience and infrastructure to build, scale, and secure a faster, more personalized web. Customers like Under Armour, eBay, The Washington Post, Johnson & Johnson, and Zapier use Vercel to build dynamic user experiences on the web.

At Vercel, our mission is to enable the world to ship the best products and that goes hand in hand with creating an environment where you can do the best work of your life.

About the Role:

v0 is our AI-native code generation product — giving developers and non-developers alike a new way to create frontends by generating high-quality code from simple prompts. v0 is redefining how modern applications are built, and we’re looking for a Full Stack Marketer to help scale its reach and adoption.

v0 operates as a startup within a startup. You’ll be the full stack marketing lead for v0 — setting strategy, driving execution, and experimenting across the entire funnel. This is a rare opportunity to own messaging, campaigns, community growth, and product launches for a flagship AI product within Vercel.

You’ll be equally comfortable thinking at the brand level and running hands-on experiments to drive activation and usage.

What You Will Do:

• Own the marketing strategy for v0 — from awareness to activation.
• Develop core messaging and positioning that resonates with developers and founder, Product Managers and designers, and non-technical audiences.
• Plan and launch campaigns across paid, owned, earned, and community channels.
• Run growth experiments to drive signups, usage, and retention — continuously testing and iterating.
• Collaborate with product, design, and developer relations teams to bring new features and updates to market.
• Tell the v0 story through content, demos, case studies, and community activations.
• Define and measure success metrics, making data-driven decisions to optimize efforts.
• Partner with the broader Vercel GTM org to enable v0’s growth within the Vercel customer base

About You:

• 8+ of marketing experience, ideally across product marketing, growth, and brand.
• Strong background in building and marketing technical products (bonus if experience includes AI/ML, developer tools, or design tooling).
• Deep understanding of performance marketing and SEO — you can execute, not just outsource to agencies and others
• Proven experience driving self-serve activations
• Data-driven and experimental — you know how to set KPIs, track performance, and pivot quickly based on insights.
• Exceptional written communication skills — you can craft messaging that’s crisp, compelling, and clear.
• Highly creative and comfortable working across mediums — you can generate novel marketing approaches and engaging content
• You are a builder at heart — comfortable rolling up your sleeves to write a landing page, spin up an email sequence, or set up a growth experiment.

Bonus If You:

• Come from a frontend or platform development background
• Understand APIs and SDKs in detail
• Have prior experience working in the AI space

Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $200,000-$225,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location, and the total package includes benefits and equity-based compensation. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.