Head of Marketing Operations

The Head of Marketing Operations is responsible for overseeing and optimizing the efficiency of all go-to-market segments marketing initiatives, ensuring all activities align with business goals and are executed within budget and on schedule. This includes responsibility of marketing materials, product marketing, industry events, creative asset development, content management, and the operational aspects of the marketing department, such as budget adherence and invoice handling.

Team Leadership & Graphic Design Request Management:

• Centralise design needs and allocate resources to the design team for various marketing projects.
• Monitor timeline and deadlines
• Foster a collaborative environment where all teams work effectively toward common goals.

Event & Trade Show Management:

• Plan, implement, and oversee industry events and trade shows taking place throughout the year, based on GTM needs, ensuring seamless execution of the strategy and goals, brand standards and company objectives.
• Work on initiatives and activation, such as brand awareness activities and demos.
• working with the comms team to ensure communication and branding during events, will meet the marketing strategy.

Brand Standards & Content Management:

• Oversee the development and approval of all marketing assets, ensuring they meet brand standards.
• Oversee the media pack, game sheets, and roadmaps for Wizard Games, ensuring they are up-to-date and reflect brand messaging.
• Ensure all creative work, including event and trade show materials, is aligned with the brand guidelines.

Awards & Media Relations:

• Oversee the awards calendar for the year. Collect relevant information and briefs from each Go-To-Market (GTM) team and collaborate with content writers to prepare and submit all applications.
• Manage communication with media companies, collecting offerings and rates, and ensuring that the company’s media presence is optimized.

Team Leadership & Collaboration:

• Oversee all graphic designer requests from each GTM team, ensuring the workload is spread effectively and efficiently across the team to meet deadlines.
• Point of contact for the GTM teams, ensuring clear communication and project alignment.

Social Media & Communication:

• Oversee social media communication efforts related to industry events and trade shows.
• Ensure all content is promoted and communicated effectively through social media channels, aligning with the broader marketing strategy.

Cross-functional Coordination:

• Work closely with content writers, designers, and GTM teams to ensure all materials and initiatives are delivered on time, within budget, and to specification.
• Collaborate with external vendors and partners to ensure smooth execution of all projects

Budget Management:

• Maintain, and monitor the annual marketing budget across all activities.
• Ensure that spending stays within budget by overseeing all invoices, tracking expenditures, and managing the approval and payment process.
• Collaborate with the finance department to ensure accurate financial tracking and reporting.

What We're Looking For

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Company Summary

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

Travel Expectations

Additional Information

Depending on the nature of your role, you may be required to register with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.