Influencer Marketing Specialist

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands.

We’re currently seeking an Influencer Marketing Specialist for an exciting project with a global hospitality client. This role offers the opportunity to drive influencer marketing strategy and execution across a diverse brand portfolio, including influencer activations, creator partnerships, and inbound opportunities. This is a hybrid, six-month project located in McLean, VA.

As a Influencer Marketing Specialist, you’ll play a pivotal role in driving influencer marketing initiatives, enhancing brand presence, and adding cultural relevance to the marketing strategy. You’ll manage influencer requests, collaborate with cross-functional teams, and build lasting relationships with creators. This role is a perfect fit for a creative, data-driven professional passionate about the digital space, influencer engagement, and brand development.

Key Responsibilities:

• Serve as the main point of contact for inbound influencer requests, evaluating creator alignment with brand values and managing internal communications.
• Identify new opportunities for influencer collaborations by staying current on social trends and emerging talent.
• Build and maintain a strong roster of influencers, emerging creators, and established talent across multiple verticals.
• Educate internal teams on best practices for influencer marketing through toolkits, playbooks, and training sessions.
• Collaborate with internal departments (e.g., Social, Paid Media, Brand Marketing) and external stakeholders (e.g., influencers, agencies) to develop impactful campaigns.
• Oversee campaign measurement, analyzing performance and providing actionable insights to inform future strategies.
• Manage logistical aspects of influencer programs, including booking, travel coordination, payments, and FTC-compliant messaging for gifting initiatives.
• Keep abreast of brand goals and target audiences to recommend creators whose values align with the company’s mission.
• Develop and present strategies to key stakeholders, ensuring clear communication and alignment on objectives.

Requirements:

• 1-3 years of experience in social media, digital media, or influencer marketing.
• Strong experience working with influencers, creators, or talent management.
• Proven track record of developing and executing successful influencer campaigns.
• Excellent relationship management skills, with the ability to partner with influencers, agents, managers, and other external stakeholders.
• A self-starter with a passion for social media and digital marketing.
• Strong attention to detail and a commitment to delivering high-quality work.
• Ability to analyze campaign performance and utilize data to drive decision-making.
• Flexibility to work outside regular business hours as needed, with some travel (<10%) involved.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience with social media management and analytics tools such as Sprinklr, Brandwatch, Khoros, or Sprout.
• Experience managing influencer campaigns at large-scale organizations or agencies.
• Previous experience in talent or agency management.

Perks & Benefits:

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401(k) Program
• Commuter Benefit
• eLearning and Education Reimbursement
• Ongoing Training & Development

To qualify for our benefits package, you must work over 30 hours per week, and the length of assignment must be a minimum of 10 weeks.

Pay: $27 - $32 per hour (plus healthcare benefits + paid weekly)

Application Deadline: 12/22/24

Ready to Apply?
If you meet the qualifications and are excited to take on this unique opportunity, we encourage you to apply today!

Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is a drug-free workplace.
• Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.