Marketing Director
Job Summary
Job Description
Seedworld Studios seeks a Marketing Director to lead and grow a remote marketing team, developing strategies to grow, retain, and monetize audiences of web3 and traditional gamers. This role involves identifying and capitalizing on web3 and gaming trends, collaborating with IP partners, and executing multi-channel marketing campaigns. Responsibilities include overseeing content creation, managing strategic partnerships (platform holders, investors, other web3 projects, and brand partners), overseeing the branding department, establishing branding standards, developing creative briefs, and analyzing market trends and campaign performance. The ideal candidate has proven success growing web3 communities and a strong understanding of product development, community engagement, and the Web3 landscape.
Must have:
- 2+ years marketing in web3
- 3+ years in marketing leadership
- 5+ years in video game marketing
- Proven track record growing web3 communities
- Experience with strategic partnerships
- Strong leadership & communication skills
- Passion for gaming and web3
Good to have:
- Knowledge of influencer marketing
4 skills required
Job Details
Marketing Director | Seedworld
Seedworld Studios seeks a passionate and creative leader with experience developing and executing marketing campaigns and building long-term strategies in web3 and the gaming or entertainment industry. We're looking for a hands-on storyteller who is passionate and driven to collaborate with our internal teams to manage and grow our global community of players and partners.
The ideal candidate has tangible results to accompany their experience and passion for Web3 and gaming. To work closely with our development team and strategic partners to grow and serve our community, you will need a deep understanding of product development, community engagement, and the Web3 landscape.
Our teams are distributed and mostly work remotely, so you'll need to be comfortable managing and working with a diverse group of people to build powerful campaigns. You should also be comfortable interacting with platform and investment partners to learn, engage, and educate. You'll work with our team daily to expand our community and delight our customers through thoughtful, targeted campaigns.
Responsibilities:
● Develop strategies to grow, retain, and monetize an audience of both web3 and traditional gamers.
● Identify and capitalize on web3, blockchain, and gaming trends.
● Collaborate with our IP partners to create synergy across the brand and ensure alignment across publishing efforts.
● Execute exceptional multi-channel marketing campaigns to attract, grow, and retain our user base.
● Develop and maintain consistent messaging and branding across all marketing channels and partnerships.
● Identify, negotiate, and manage strategic partnerships with platform holders, investors, other web3 projects, and brand partners.
● Oversee content creation for all marketing channels.
● Lead and grow a cross-functional and remote marketing team.
● Oversee the branding department by hiring, training, assigning, scheduling, and mentoring staff.
● Establish branding department standards for production, productivity, and quality.
● Ensure the team adheres to current processes, identifies opportunities for improvement, and proposes and creates processes and tools to support design operations.
● Develop presentation approaches, styles, and techniques for the team
● Work with the team on a creative audit to elevate innovation and establish a unified brand understanding and company voice.
● Develop creative briefs based on ideas from brainstorming sessions, with direction, schedules, and deliverables for the creative team.
● Analyze market trends, consumer needs, and the competitor landscape, and track campaign performance.
Requirements:
● 2+ years marketing in web3, blockchain or cryptocurrency space
● 3+ years in a marketing leadership or CMO role
● 5+ years in video game marketing
● Proven track record of growing communities in web3
● Experience sourcing and executing meaningful strategic partnerships
● Knowledge of successful influencer marketing strategies and tactics
● Strong leadership, communication, and management skills
● Passion for gaming and web3 with a belief in the potential for web3 technology to revolutionize the gaming industry
● Strong creative vision with attention to business objectives
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About The Company
Seedify is a leading Web3 project incubator and launchpad, specializing in innovative technologies like DeFi, AI, Big Data, NFTs and Web3 Gaming. We empower creators with funding, community development, marketing, and a robust partnership network, facilitating the launch of top projects within and beyond our community.
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