Influencer Marketing & Strategy Intern, Summer 2025

2 Months ago • Upto 1 Years • Marketing

Job Summary

Job Description

The Influencer Marketing & Strategy Intern will support the Creative Strategy team at The Walt Disney Studios. Responsibilities include conducting quantitative and qualitative research to inform creative strategies, developing influencer-centric concepts, creating creator discovery reports highlighting trends and opportunities, providing on-site support for marketing events, managing creator outreach, and assisting with meeting agendas and reports. The internship is a full-time commitment in Glendale, CA from May/June 2025 to August/September 2025. The role requires a good understanding of the influencer marketing space, experience with short-form video platforms, and strong communication and analytical skills.
Must have:
  • Good understanding of influencer marketing
  • Experience with short-form video platforms
  • Strong communication & analytical skills
  • Research & reporting abilities
  • Creator outreach & event support
Good to have:
  • Experience in digital media/PR/marketing
  • Familiarity with analytics tools (FB insights, YouTube Analytics)
  • Experience with Airtable, Traackr, CreatorIQ
  • Entertainment industry experience
Perks:
  • Select benefits may be provided (medical, financial, etc.)

Job Details

Job Summary:

About the Role & Program:

The Influencer Marketing team oversees the strategy and execution of paid and organic influencer campaigns to amplify digital marketing efforts across The Walt Disney Studios (and wider TWDC). Our Creative Strategy, Influencer Relations and Campaign Execution teams lead full-service, 360-marketing solutions partnering with relevant, brand safe influencers for various activations – custom content, premieres, experiential events, mailers, etc. Using industry best practices and innovative strategies, this team is tasked with developing and delivering engaging and impactful creator content at scale.

This role will support the Creative Strategy team, responsible for developing, communicating, optimizing, and overseeing the creative strategy framework behind influencer marketing campaigns from ideation through development and execution, supporting the rapidly evolving needs of content creators while meeting internal campaign KPIs.

This internship is a full-time commitment in the Glendale, CA area from  May/ June 2025August/September 2025.

What You Will Do:

  • Support team with quantitative and qualitative research to develop insights that provide the strategic and creative vision.

  • Help develops influencer/creator-centric concepts.

  • Develop creator discovery reports, highlighting current trends and opportunities where they may drive increased awareness and engagement around our upcoming marketing campaigns.

  • Onsite support at across Theatrical and Brand marketing support.

  • Help manage creator outreach and confirmations for marketing events, content shoots, premieres, etc.  

  • Help create and manage meeting agendas, notes and reports.

Required Qualifications & Skills:

  • Good understanding of the influencer marketing space. 

  • Experience with and knowledge of short-form video platforms such as YouTube, Facebook, Instagram, TikTok, and Snapchat.

  • Basic knowledge of word processing, spreadsheet, and presentation software

  • Strong interpersonal, verbal, and written communication skills.

  • Demonstrated analytical and problem-solving skills.

  • Experience with researching and/or using a range of tools to acquire information and present findings

Preferred Qualifications & Skills:

  • Experience in digital media, talent/artist relations, public relations and/or marketing.

  • Familiarity with back-end publishing and platform and analytics tools (i.e. FB insights, YouTube Analytics).

  • Familiarity with software like: Airtable, Traackr, CreatorIQ

  • Previous experience working in the entertainment industry

Education:

  • Undergraduate students in their senior year pursuing a bachelor's degree in a digital marketing, creative advertising or related field.

Eligibility Requirements & Program Information:

  • Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship.  Current Disney Interns, College, International, or Culinary Program Participants:  You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program.

  • Be at least 18 years of age

  • Possess unrestricted work authorization

Additional Information:

  • Able to have a consistent, reliable work schedule throughout the internship

  • Fully available from Monday through Friday, 9am - 6pm PST for the duration of the internship, 40 hours each week

  • Able to provide own housing for the duration internship program in the Glendale, CA area

  • Able to provide/have reliable transportation to/from work


The pay rate for this role in California is $22 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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