Marketing Art Lead

Zynga is seeking a talented Marketing Art Lead with experience in video development, graphic design and mobile game marketing to join our world class marketing organization. Reporting to the Creative Director, this critical role will be responsible for driving the development of all creative executions required to support the effective and efficient marketing of our games across User Acquisition, App Store Optimization, Social/Community, and LiveOps marketing efforts.

You have a hands-on creative background and an understanding of what it takes to inspire a team of artists to produce marketing creatives that excite and engage an audience. You understand the difference between performance marketing and brand marketing and are data focused, with an understanding of KPIs and using those insights to drive creative decisions and performance. You are passionate about team collaboration and inclusion, with an ability to communicate cross functionally with other stakeholders. You aren’t one to settle for status quo and believe in always striving to raise the bar, producing better quality work and performance!

What you'll do:

• Work with Product Marketing to establish selling points for the game, generate and maintain the ad production cadence and schedule, and develop quarterly high-level creative plans.
• Lead a team of artists to satisfy the demands of an aggressive delivery cadence of ads and assets needed to support User Acquisition, App Store Optimization, Social/Community and LiveOps marketing efforts.
• Work with external vendors as necessary to fill production gaps
• Collaborate with the Creative Director to align on a process for constant brainstorming & ideation that become actionable briefs for creative executions.
• Maintain and oversee the Ad creation loop, foster & support efficient workflow and team processes
• Define & drive feedback process (internal and external)
• Ensure velocity in process, variety in execution, and volume per cadence
• Lead communication and transparency with the product and game teams
• Foster and maintain a collaborative and reflexive relationship with UA
• Keep stakeholders informed on strategy and production
• Keep up to date with what is going on IN the game - new assets, new content, new features, new levels, events, etc
• Game, Genre, and Competitive Landscape expertise
• Stay up to date in competitor research and the overall mobile gaming landscape
• Research and study what themes, ads, and formats are performing within the genre and for our competitors
• Participate in the ASO planning process by contributing creative and product expertise

What you bring:

• At least 5 years of professional experience developing and executing video creative
• Expert knowledge of Adobe After Effects, Premiere (expert Photoshop & Design skills a big plus)
• Strong conceptual and visual design skills leading to thoughtful creative executions
• Confident working in an extremely fast-paced environment with multiple projects and quick turn-arounds
• Thorough understanding of consumer-facing ad experiences on social ad platforms (Facebook, Instagram, YouTube) and partner ad networks
• Thorough understanding of (or at least a genuine desire to learn) the nuances of creating video assets for the iOS and Google Play storefronts.
• A self-sufficient self-starter with an ability to thrive under the pressure of tight deadlines.
• Exceptional communication skills and with a team-first attitude

What we offer you:

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit Zynga Benefits

This is a fully remote role that may be based anywhere in the United States. Below are the expected salary and wage ranges for applicants based in locations where the pay transparency law is in effect:

Colorado: $94,200 and $139,440 per year

California: $100,700 and $149,060 per year

Illinois: $100,700 and $149,060 per year

New York State (inclusive of New York City): $114,400 and $169,300 per year

Washington: $94,200 and $139,440 per year

Base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan, in addition to a full range of medical, dental, vision, and basic life insurance. Employees will also receive 16 paid holidays per calendar year, unlimited discretionary time off, and will receive up to 6.5 sick days per calendar year. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.