Marketing Manager, Consumer Marketing (B2C) - FIFA World Cup 26™

The Role and What You’ll Do: 

On Location is looking for a Marketing Manager to join the B2C Marketing team for FIFA World Cup 26™. This role will report into our Senior Manager, Consumer Marketing (B2C) and will help execute fan marketing strategy for premium hospitality offerings across integrated, consumer marketing programs. 

Marketing Execution: 

• Execute B2C marketing efforts, taking campaigns from insights & strategy to implementation 

• Own marketing calendars, cascading go-live dates and shifts to cross-functional partners 

• Work with internal stakeholders to launch and manage influencer campaigns 

• Support the execution of experiential marketing activations 

• Research & present case studies on relevant campaigns and products 

• Maintain all necessary resources & decks in preparation of and for weekly cross-functional meetings and major marketing milestones 

• Help manage collaboration with and requests from agency partners 

Performance Tracking & Reporting: 

• Analysis of engagement & performance metrics, adapting efforts to maximize impact  

• Execute daily marketing responsibilities, including top of week reporting and maintenance of marketing calendars 

Marketing Asset Development: 

• Develop and own creative briefs  

• Work closely with creative teams and agencies on the development of marketing assets, messaging and frameworks  

• Manage the customization of marketing materials for different consumer groups to support their unique regional and audience-specific needs. 

Cross-Functional Partnership: 

• Work across and be the main point of contact with a variety of internal members including creative, digital, CRM, reporting and tech teams to ensure seamless collaboration 

Compliance & Brand Integrity: 

• Confirm all consumer marketing efforts comply with FIFA and On Location brand standards, marketing guidelines, and legal regulations. 

You Have: 

• 3-5 years of experience supporting consumer marketing campaigns including but not limited to digital, influencer, social media, OOH, events, and/or marketing operations, with some portion of the experience within sports and entertainment 

• Experience and comfort with presenting to multiple levels of the organization 

• High attention to detail and project management skills 

• A results-focused approach with experience managing multiple projects from start to finish 

• A strategic mindset including interpreting data to inform strategy and execution 

• Proactive disposition. You are resourceful, a self-starter and willing to roll up your sleeves to get the job done. 

• The ability to work in a fast-paced, high-pressure environment with tight deadlines 

We’d Love If You Also Have These: 

• Passion for soccer and familiarity with the FIFA World Cup 

• Bilingual or multilingual proficiency (especially French and/or Spanish) 

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