Senior Manager, B2B Marketing - FIFA World Cup 26™

The Role and What You’ll Do:  

The Senior Manager, B2B Marketing for the Official Hospitality Programme of the FIFA World Cup 26™ will be part of our B2B corporate marketing team and responsible for marketing hospitality offerings for the tournament. Your role will focus on building a B2B marketing strategy targeting corporate and high-net worth individuals through demand generation programs including email marketing, paid partnerships (sponsorships), tradeshows and digital. This role will also mentor and lead a Corporate Marketing Manager. 

B2B Marketing Strategy 

• Develop successful B2B campaigns, both direct to businesses and high-net worth individuals that drive leads for the Corporate Sales Teams 

• Drive the creation of exciting campaigns - liaising with digital services and creative teams 

• Develop personas and buyer journeys related to high-net worth individuals and corporate buyers in key markets 

• Develop value proposition and key messages for high-net worth individuals and corporate buyers in key markets 

• Manage and execute lead generation activities to support corporate sales teams including but not limited too email marketing, paid partnerships (sponsorships), tradeshows and digital 

• Hire and manage a Corporate Marketing Manager 

• Collaborate with other B2B teams within On Location to execute joint programs 

Marketing Activation and Reporting 

• Manage budget and reporting related to B2B corporate marketing strategy 

• Interpret marketing metrics, build and share reports with sales and marketing leadership 

• Work closely with digital marketing team to build and execute corporate marketing campaigns 

• Support sales enablement needs of corporate sales team (not limited to sales presentations, emails/social, events, etc.) 

• Submit creative intake forms and direct creative briefs 

• Align with PR and B2C marketing on Corporate activations and events 

• Pivot quickly from marketing activities that are under performing 

• Travel as needed to event activations in North America 

 You Have These: 

• 5-8 years in Corporate, B2B marketing 

• Experience executing lead generation campaigns that result in a high-number of opportunities for Sales team 

• Experience defining reporting requirements and insights related to lead generation/demand generation activities 

• MarTech experience – CRM, Sales Enablement, ABM, Revenue Orchestration tools/platforms 

• Understand and value working closely with Sales in partnership for success 

• Self-starter and driven, comfortable working in a fast-paced environment 

• Ability to make strategic decisions, always keeping what’s best for the business at the forefront 

• Eager and willingness to roll-up sleeves and jump in 

How we work:  

Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.  

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.