Product Martech Manager

4 Months ago • All levels • Product Management

Job Summary

Job Description

The Product Martech Manager will drive continuous improvement of marketing capabilities, translating business strategy into Product Martech strategy. Responsibilities include expertise in Martech stack capabilities, identifying product enhancement opportunities, conducting regular discovery with marketing/product domains, collaborating with product and development teams, developing business cases, owning vision board creation and NCR process, guiding POs and marketers, championing product quality, understanding Martech trends, and improving marketing capabilities globally for iGaming and Sports. This role requires strong stakeholder management, communication, organizational skills, and the ability to build and deliver a product roadmap.
Must have:
  • Martech/Adtech landscape knowledge
  • Product delivery framework experience
  • Stakeholder management skills
  • Product vision building & roadmap creation
  • Strong communication & presentation skills
  • Organizational skills & attention to detail
Perks:
  • Annual leave
  • Annual bonus
  • Pension plan
  • Health insurance
  • Company share scheme
  • Volunteering days
  • Home office allowance
  • Wellness or Gym allowance

Job Details

Job Details

Description

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. 

Well, what about the team?

Sitting within our wider Product division, Product Martech is made up of specialist teams focused on providing our expert digital marketers with the tools they need to deliver our commercial strategy in multiple geographies. This role will be focused on evolving our Martech capabilities, ensuring our Martech strategy and requirements are well understood, prioritized and delivered. This will be globally focused, and champion improvements for iGaming and Sports.

So, what will you be doing?

  • Drive continuous improvement of Marketing capabilities, translating business strategy into Product Martech strategy.
  • Be an expert in Martech Stack capabilities, providing insights to stakeholders on the Martech product landscape.
  • Identify opportunities for product enhancement based on performance metrics.
  • Conduct regular discovery with Marketing/Product Domains to uncover opportunities.
  • Empower all marketing teams to translate their business requirements to actual deliveries by collaborating with product and development teams to get into relevant roadmaps.
  • Develop compelling, evidence-based business cases for strategic initiatives.
  • Own the vision board creation and NCR (New Candidate Review) process ensuring work gets delivered on time to budget and reflected in the Martech roadmap.
  • Guide POs and Marketers in making informed future development decisions.
  • Champion product quality and operational excellence in all delivery.
  • Understand Martech industry trends, innovation and competitor activity.

    And what are we looking for?

    • Working knowledge of the Martech/Adtech landscape, so we can continue to develop our marketing capabilities.
    • Experience of working within a Product delivery framework.
    • Have great stakeholder management skills and be able to build key relationships within the business. 
    • Previous experience building product visions and converting those into a deliverable roadmap.
    • Display an ability to present findings and discuss relevant talking points, with great communication skills.
    • Show strong organisational skills and take pride in your attention to detail.
    • Be able to navigate through all complexities to deliver best in class experiences to our customers.

      This is what you'll get

      Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:

      • Annual leave
      • Annual bonus
      • Pension plan
      • Health insurance
      • Company share scheme
      • Volunteering days
      • Home office allowance
      • Wellness or Gym allowance

      DNA / Values

      At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

      We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

      Equal Opportunities

      At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

      Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

      We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

      We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

      Flexible Working

      At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.

      #LI-JP1

      Qualifications

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      About The Company

      Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play.

      Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

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