Senior Account Manager

Are you an experienced Senior Account Manager looking for a great job in an award-winning studio, working on amazing video games advertising? Read on…

About Maverick:

Maverick by name, maverick by nature. Maverick is one the most experienced games agencies in the world, having grown and adapted alongside the games industry since 1995.

We are a full-service advertising agency, working for games developers, publishers, and brands. We deliver end-to-end creative solutions that range from single pieces of content to full integrated campaigns. Our agency ethos is simple: be authentic in who we are, how we work and what we create. If we do that, then success will follow for our clients (and us).

For nearly 30 years, we’ve been creating trail-blazing & award-winning work for the world’s most prestigious games publishers, developers and brands. Our top-notch team of creatives, designers and producers are always ahead of the game, ready to take client’s marketing to the next level.

At Maverick, we know a diverse workforce only elevates the great work we do. As such, we are an equal opportunities employer, and we take diversity and inclusion seriously.

Maverick regularly assesses and reviews the environmental impact of our operations. We always strive to be as green as we can.

If this sounds like somewhere you want to work, apply today!

Job title: Senior Account Manager

Reports to: Head of Client Services

Responsible for: Account Manager

Summary:

Management of efficient and effective relationships with prospective and existing clients. Includes day to day leadership of business development outreach (including pipeline management and pitch responses, leveraging Keywords Sales and Solutions teams where necessary), as well as delivery of live client projects, working in conjunction with Creative and Production teams.

Providing mentorship, guidance and clear timely performance feedback, as well as project-related support where appropriate.

Supporting the Leadership team, help to steer the department in a sustainable, efficient and positive way – both inside and outside of projects.

Responsibilities:

Business Development

• Manage and maintain a high-quality pipeline of potential Maverick clients, using a combination of cold prospecting, content-related outreach and attendance at key industry events.
• Support Studio Head and Head of Client Services in developing and delivering a tiered business development plan, comprising a tiered set of target clients and a bespoke engagement approach per tier. Manage this on a day-to-day basis and provide monthly progress reports for review.
• Maintain an up-to-date agency credentials document, comprising a clear articulation of Maverick’s expertise, services and experience, and be a confident and articulate advocate of the studio with clients and other third parties.
• Liaise with prospects / potential clients on pitch opportunities, ensuring a regular flow of relevant briefs and providing clear assessment of scope / scale of opportunity at a twice-weekly project qualification meeting.
• Work seamlessly with Keywords Sales and Client Solutions teams to unlock opportunities with existing Keywords clients, or to leverage broader Keywords reputation / expertise to target a new and mutually beneficial client organisation.
• Establish and develop an efficient working relationship with Keywords teams through weekly / fortnightly status sessions, regular ad-hoc work-share forums and other biz-dev related meetings as necessary. Make Maverick a go-to partner!
• Be a font of knowledge and a beacon of games and gaming industry insight, for the Maverick team. Regularly contribute engaging and inspirational content to the weekly Maverick huddle and represent our authenticity in gaming to colleagues and clients alike.
• Monitor the progress / performance of our business development programme, providing a monthly report on performance versus plan, live pitches and new opportunities requiring support.

Account Management

• Be the face of Maverick with our existing clients, working effectively with internal Production and Creative teams to deliver projects on brief, on budget and on time
• Between projects, maintain timely and engaging comms with client contacts to ensure Maverick is front-of-mind and our expertise / offering / recent work is clearly communicated.
• During projects, be the trusted and intelligent partner of our clients, communicating their requirements, decoding or contextualising feedback and ensuring they are fairly represented as work is developed.
• During projects, hold the tension internally, collaborating with Creative and Production colleagues to ensure strategic creative and commercial rigour, and high standards of creative output.
• After delivery, constructively review each project, leading sessions with client teams and contributing to debriefs with internal project teams. Seek out and act upon areas for improvement and work with Head of Client Service to communicate these effectively.

Marketing

Support Studio Head and Head of Client Services across the following key areas:

Web and Social:

• Management of content on maverickmedia.com, in particular the provision of regular case study content updates
• Management of Maverick’s LinkedIn and Instagram channels, comprising timely and insightful ad-hoc posts and a calendar of planned posts (work, relevant insight, awards etc.

Events:

• Support Studio Head and Head of Client Services in defining an annual events calendar, developing plans for Profile & Networking events nationally and internationally.
• Be an authentic representative of Maverick at some / all of these events, providing clear communication of our credentials and seeking out opportunities for engagement with new and existing / lapsed client contacts

PR:

• Support the Account Manager and third party PR lead in developing our profile across digital and traditional media
• Oversee the Account Manager in leading a cross-functional content creation team, identifying relevant opportunities and working with individuals to develop smart and engaging Maverick-centric output

Skills & Experience Required:

• Accomplished client services person with a passion for business development.
• Proven ability to cultivate relationships, inspire trust and unlock budget.
• Experience of managing multiple projects, and developing multiple client relationships.
• Natural and effective collaborator across internal and external teams - able to operate with client at heart (listening, interpreting, representing) but agency in mind (setting parameters, maintaining efficiency and demanding quality).
• Web and social literate – experience and interest in how to use online presence as a sales tool.
• Able to speak with gravitas, authenticity and passion about games and gaming

• 24 Days Annual Leave, plus UK Bank Holidays
• An extra day off on your birthday
• 5 Charity days per year
• Private Medical Care
• Group Income Protection & Group Life Assurance
• Employee Assistance Program (EAP)
• Employer Pension Contributions
• Cycle Scheme
• Electric Car Scheme
• Perkbox
• And many more!

Role Information: EN

Studio: Maverick

Location: Europe, United Kingdom, London

Area of Work: Marketing

Service: Engage

Employment Type: Full Time, Permanent

Working Pattern: Hybrid