Senior Frontend Engineer - Growth

1 Day ago • 4-8 Years • Frontend Development

Job Summary

Job Description

Canva's Upgrade Personalisation team seeks a Senior Frontend Engineer to build and enhance personalization experiments that improve user experience and drive conversions. Responsibilities include collaborating with ML engineers, designing and developing frontend components for AI/ML-driven features, analyzing large-scale architecture for scalability and performance improvements, and working with cross-functional teams on product experiments. The role involves building tools and frameworks for conducting experiments, optimizing existing codebases, and effectively communicating with both technical and non-technical stakeholders. Experience with JavaScript, HTML, CSS, and TypeScript is crucial, along with a strong understanding of computer science fundamentals. Experience with React, MobX, A/B testing, and working with product growth teams are desirable.
Must have:
  • Heavy experience with JavaScript, HTML, CSS
  • Strong computer science fundamentals
  • Collaborative teamwork and communication
  • Experience with TypeScript
  • Ability to write reusable UI components with testing
  • Experience with large-scale codebases
Good to have:
  • Experience with React, MobX
  • A/B testing and Experiment Driven Development
  • Experience with product growth teams
  • Cross-browser and cross-device development
  • Java backend development
  • Experience with personalization ML models
Perks:
  • Equity packages
  • Inclusive parental leave
  • Annual Vibe & Thrive allowance
  • Flexible leave options

Job Details

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:.

  • Work with Machine Learning engineers to build personalisation experiments that empower our users to get the most out of Canva
  • Support the delivery of frontend components of AI/ML-driven product features
  • Driving new initiatives—taking complex, undefined problems and shaping them into structured strategies with clear execution plans.
  • Analysing and evolving our large-scale architecture, identifying opportunities to improve scalability, performance, and efficiency.
  • Working closely with leads, designers, analysts, product managers, and engineers to build features and product experiments for our users that help us achieving our critical goals
  • Design, develop and launch product experiments and solutions. Working closely with multiple teams to plan and take follow-up actions, such as productization, termination, or working on the next iteration of the experiment
  • Building tools and frameworks that help us rapidly and effectively conduct experiments across different parts of the Canva app
  • Communicate effectively with collaborators across Canva when developing a solution; seek and incorporate diverse perspectives to address complex issues
  • Facilitate knowledge sharing and effectively advocate for engineering needs to non-technical partners within the group
  • Models initiative and ownership in achieving goals, improving processes and solutions

You're probably a match if

  • You are heavily experienced with our core technology stack (JavaScript, HTML, CSS).
  • You are firmly grounded computer science and engineering fundamentals including data structures, solution design, architecture, and design patterns
  • You work collaboratively with team members and communicating effectively
  • You have experience with TypeScript (or other typed languages)
  • You have the ability to write reusable code for UI components, including appropriate testing
  • Good writing and verbal communication skills
  • You have experience working with large-scale, complex codebases, understanding their architecture, and building scalable solutions within them.
  • You are comfortable navigating, refactoring, and optimizing a large-scale codebase to enhance performance, maintainability, and future growth.

Nice to have

  • You have experience in React, MobX (or other state management libraries)
  • You’ve got experience in A/B testing and Experiment Driven Development
  • You have experience working with product growth teams is a bonus!
  • You’ve got experience and knowledge of cross-browser and cross-device development
  • You’ve developing Java backends
  • You have experience working with personalisation ML models


About the team

The Upgrade Personalisation team is at the heart of enhancing Canva’s user upgrade experience and maximising our upselling potential. We create seamless, data-driven pathways that help users discover and unlock the full value of Canva Pro and Canva Teams, two of Canva’s most significant revenue contributors with millions of subscribers.

By analysing user behaviours and leveraging machine learning models, we tailor upgrade journeys that feel intuitive, relevant, and engaging. Our team works closely with data scientists, ML engineers, and product designers to experiment, refine, and deploy personalised experiences that drive conversions while ensuring users get the most out of Canva.

Whether it’s crafting personal copy, optimising pricing and packaging strategies, or fine-tuning our subscription flows, our work directly contributes to Canva’s growth and helps millions of users find the right plan for their needs.

But don't just take our word for it, check out what Software Engineer - Abbie Wade has to say about working in Engineering at Canva -

"The challenges that I am solving do not have a known solution, which means I get to create and innovate each day."

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

Please note that interviews are conducted virtually.

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About The Company

Sydney, New South Wales, Australia (Remote)

Sydney, New South Wales, Australia (Remote)

Sydney, New South Wales, Australia (Remote)

Sydney, New South Wales, Australia (Remote)

Sydney, New South Wales, Australia (Remote)

Surry Hills, New South Wales, Australia (Remote)

Sydney, New South Wales, Australia (Remote)

Sydney, New South Wales, Australia (Remote)

Sydney, New South Wales, Australia (Remote)

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