Senior Media Buyer

Key Responsibilities:

• Media Strategy & Planning:
  

• Develop data-driven media plans aligned with clients' objectives.
  

• Define audience segmentation, targeting strategies, and budget allocation.
  

• Campaign Execution & Optimization:
  

• Set up, monitor, and optimize ad campaigns across Google Ads and Meta platforms (Facebook, Instagram).
  

• Ensure delivery against KPIs such as ROAS, CTR, and CPA.
  

• Conduct A/B tests to improve campaign performance and ad creatives.
  

• Analytics & Reporting:
  

• Utilize GA4 for comprehensive campaign tracking and insights.
  

• Generate detailed performance reports with actionable recommendations for clients.
  

• Stakeholder Collaboration:
  

• Work closely with internal teams to align messaging and campaign objectives.
  

• Communicate effectively with clients, providing updates and insights regularly.
  

Requirements:

• 2-3 years of hands-on experience managing Google and Meta ad campaigns.
  

• Proven expertise in media planning, strategy, and execution.
  

• Strong proficiency with GA4 for campaign tracking, analysis, and reporting.
  

• Familiarity with tools like Google Ads Manager, Facebook Ads Manager, and other relevant platforms.
  

• Ability to analyze large datasets and derive actionable insights.
  

• Strong organizational skills and ability to manage multiple campaigns simultaneously.
  

• Excellent verbal and written communication skills.