Senior Product Marketing Manager

1 Month ago • 5-7 Years • Product Management • $130,000 PA - $150,000 PA

Job Summary

Job Description

The Senior Product Marketing Manager will execute go-to-market strategies for designated sports segments. Responsibilities include market analysis, aligning product with GTM strategy, driving adoption, partnering with product teams, running agile meetings, prioritizing work, identifying market opportunities, defining product positioning, and launching new products and features. The role requires strong communication, strategic thinking, data analysis, and cross-functional collaboration skills. Success hinges on driving GTM strategies and adapting to a fast-paced, hyper-growth environment.
Must have:
  • 5-7 years product marketing/management experience in SaaS
  • Experience in sports or sports tech
  • Exceptional organizational skills
  • Proven track record of driving GTM strategies
  • Strong communication and influencing skills
Good to have:
  • Product-led growth experience
Perks:
  • Work remotely (US)
  • Unlimited vacation
  • Paid volunteer opportunities
  • WFH stipend
  • Snack stipend
  • Full health benefits
  • Life insurance
  • Disability leave
  • 401K plan with company match
  • Wellness platform access
  • Generous parental leave
  • DICK'S Sporting Goods Teammate Discount

Job Details

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

We are looking for a Senior Product Marketing Manager to join our growing team. As the Senior Product Marketing Manager, you will execute the go-to-market strategy in your designated sports segment. In this role, you will provide market analysis and input to align the product with the GTM strategy. You will drive adoption by bringing GameChanger to the spaces that current and future users gather. This role reports to the Director of Product Marketing.

What You'll Do:

  • Define and execute go-to-market strategy for the sports verticals you own

  • Drive alignment between Product and GTM on a sport’s-specific plan for each quarter and fiscal year in support of business objectives.

  • Be the go-to resource for your sports’ vertical product managers and product designers, partnering with them to understand our product vision and upcoming functionality and determine how to best align to GTM strategy.

  • Run GTM agile meetings including retros, demos, triage new requests, and prioritize our backlog to align with quarterly objectives. 

  • Partner with the GTM team to prioritize the most important work in your sport’s vertical that supports our objectives, assess effectiveness, and pivot as needed.

  • Identify the market opportunity and determine the positioning of products and features through competitive, industry, and customer insights.

  • Proactively recommend and identify new ways to go-to-market and internal team processes to create efficiencies

  • Combine strategic thinking, data analysis, segmentation, positioning, and launch planning to bring new products, features, and experiences to our users.

Who You Are:

  • 5-7 years of experience in product marketing and/or product management with experience working in SaaS, product-led growth experience preferred.

  • Experience in sports or working in the sports tech industry. 

  • Exceptional organization skills with the ability to manage multiple initiatives and prioritize the most impactful work 

  • A self-started with proven track record of driving go-to-market strategies

  • Strong communication, executive presence, and influencing skills with the ability to build trust and manage positive cross-functional relationships with internal stakeholders and external partners

  • Change-ready, you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment.

  • Team player, you are detail oriented and a strong promoter of GameChanger’s product both internally and externally. 

Perks:

  • Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY.

  • Unlimited vacation policy.

  • Paid volunteer opportunities.

  • WFH stipend - $500 annually to make your WFH situation comfortable.

  • Snack stipend - $60 monthly to have snacks shipped to your home office.

  • Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents.

  • Life insurance - basic life, supplemental life, and dependent life.

  • Disability leave - short-term disability and long-term disability.

  • Retirement savings - 401K plan offered through Vanguard, with a company match.

  • Company paid access to a wellness platform to support mental, financial and physical wellbeing.

  • Generous parental leave.

  • DICK’S Sporting Goods Teammate Discount.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The target salary range for this position is between $130,000 and $150,000. This is part of a total compensation package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by several factors including experience, internal pay equity, and other relevant business considerations. We constantly review all teammate pay to ensure a great compensation package that is fair and equal across the board.

*DICK'S Sporting Goods has company-wide practices to monitor and protect us from compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC.

IMPORTANT NOTICE: All official recruitment communications from GameChanger will come from an email address ending in @gc.com and/or no-reply@ashby.hq.com. If you receive communication from any other domain, please be cautious, as it is likely fraudulent.

Compensation Range: $130K - $150K

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About The Company

GameChanger is a technology company that builds simple and powerful products for youth sports teams and their communities. Our app provides world class access to live game action, the statistics to inform teachings and help fuel growth, and solutions that rally community around a team.


In November 2016, GameChanger proudly joined the DICK’S Sporting Goods family.

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