Senior Product Researcher

1 Month ago • 5 Years + • Product Design

Job Summary

Job Description

DraftKings seeks a Senior Product Researcher to drive user understanding and shape exceptional customer experiences within its Sportsbook team. This crucial role involves designing and executing qualitative and quantitative research (usability testing, interviews, surveys), acting as the voice of the customer, and collaborating with product managers, designers, and analysts. Responsibilities include communicating actionable insights, identifying customer pain points and opportunities, and evaluating the competitive landscape. The ideal candidate has 5+ years of experience in digital product research, expertise in various research methods (including MaxDiff), strong analytical and communication skills, and familiarity with research tools (UserTesting, Alchemer, Dovetail).
Must have:
  • 5+ years experience in digital product research
  • Expertise in qualitative and quantitative research methods
  • Strong analytical and communication skills
  • Experience with research tools (UserTesting, Alchemer, Dovetail)
  • Ability to influence cross-functional teams
Good to have:
  • Knowledge of MaxDiff methodology

Job Details

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

We are scaling rapidly and are seeking a Senior Product Researcher to join our dynamic Sportsbook team. This role is critical in driving a deep understanding of our users and shaping exceptional customer experiences through data-driven insights. You will work closely with product managers, designers, analytics, and operations to inform decision-making and optimize the user experience for millions of passionate sports fans.

What you’ll do as a Senior Product Researcher

  • Design, plan, and execute end-to-end user research initiatives, utilizing a mix of qualitative and quantitative methodologies, such as usability testing, interviews, surveys

  • Serve as the voice of the customer, advocating for user-centered design principles throughout the product development lifecycle

  • Partner with product managers, product designers, analysts, and operations partners to integrate research insights and improve the customer experience

  • Communicate actionable insights and recommendations through reports and presentations

  • Dive deep into customer needs and motivations to identify pain points and opportunities for delight

  • Continuously monitor and evaluate the competitive landscape to benchmark best practices and innovations

What you’ll bring

  • Ideally, you have 5+ years of experience as a hands-on researcher for digital products, preferably in a lead role or central point of contact for a large product area with many stakeholders 

  • Expertise in a wide range of user research methods and tools, including customer interviews, usability testing, surveys (ideally some knowledge of MaxDiff methodology)

  • Strong analytical skills with the ability to synthesize complex qualitative and quantitative data into clear insights and recommendations

  • Excellent communication and presentation skills, with the ability to influence cross-functional teams and leadership

  • Familiarity with research tools such as UserTesting, Alchemer, and Dovetail

  • Bachelor’s or Master’s degree in Human-Computer Interaction, Psychology, Design, or a related field

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

If this job posting does not include compensation information, this is due to a technical error that our team is working to resolve! We will repost this position with compensation information as soon as it is resolved. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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