Senior Vice President, Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We LEAD:

Capitol Christian Music Group is currently seeking an SVP, Marketing that will be responsible for managing the marketing and digital marketing day-to-day operations and working closely with the Creative Teams.  The SVP will take a leadership role in clearly communicating strategy and goals, developing engaging and motivating team members, overseeing all of the groups’ systems, processes, workflows and procedures and create and manage the budget.

This person will work closely with Department Heads to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars.  He/She/They should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.   

This role is a fantastic opportunity to join an organization on the cutting edge of the modern music business and, as part of Universal Music Group, a chance to be part of the world’s leading Music Company.

How you’ll CREATE:

• Ownership of project ideation and lead the development of creative concepts and initiatives for Capitol Christian Music Group artists.

• Manage and develop teams to drive organizational goals with a focus on artist and partner relationship.

• Collaborate to generate initiatives that support the label releases and projects.

• Develop and execute frontline album release marketing plans with a concentration on consumer-driven marketing.

• Secure strategic marketing placements and opportunities with outside corporate and entertainment partners.

• Understand the demographics that comprise artists' fan bases and, based on the assets delivered by artists, develop product suites to increase revenue streams.

• Act as primary liaison between artist and label, maintaining awareness and communication of any artist issues, plans, sensitivities, etc. to the team while also diplomatically representing the label’s interests to the artist.

• Communicate status of, and issues relating to, album releases to executives and all departments label wide.

• Consistently analyze results of marketing efforts as well as any other appropriate contextual market conditions; identify key opportunities and communicated these to the team.

• Oversee artists brands through new content, existing content and media opportunities

• Work with media buying department and research department to plan & book advertising campaigns for assigned projects.

• Oversee advertising and collateral creative process in conjunction with creative dept.

• Help direct international strategies, as well as communicate information and create appropriate tools for international territories for assigned projects.

• Coordinate artist appearances (publicity, radio, in stores) with internal departments as well as artists and any outside vendors (travel, equipment, etc.) ensuring that both the artists’ and the label’s needs are met in a satisfactory manner.

• Oversee the creation and timely delivery of all production elements and tools required for album releases.

• Seek to develop bonus content/material with artists and management to use for sales and promotional uses.

• Effectively manage M&P budgets for assigned projects.

• Additional duties as required

Bring your VIBE:

• Strong ability to define and drive marketing initiatives, project management and execution

• Strong interpersonal and teamwork skills, including personal effectiveness, collaboration, and the ability to establish quick rapport.

• Adaptable and supportive leader with the ability to combine multitude of teams through vision and leadership.

• Skilled in presentation, writing, and able to work well cross-functionally and convey marketing plans/efforts to executives and management, bringing concepts to life.

• Must have ability to communicate effectively and tactfully with persons on all levels (including senior management).

• Strong organization, planning, analytical, attention to detail and time management skills, including prioritization, follow through and a dedication to high quality work.

• Proficiency in Microsoft Office programs, including PowerPoint, Excel, Outlook, Word.

• Creative thinker with ability to generate innovative marketing ideas

• Extensive experience in media, entertainment, brand and/or agency industries required.

• Experience breaking new artists with a keen understanding of current market conditions, trends and best practices.

• 10 years minimum of relevant experience including 5+ years of leadership

• Bachelor’s degree preferred.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

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