Job Summary
Job Description
3 skills required
Job Details
Job Role
- Head Digital Works is looking for an SEO & ASO Lead to manage all search engine optimization activities for A23. You will manage all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.
Job Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links and develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Posting content on relevant blogs / forums and seeding content into social applications as and when needed
- Monitoring and reporting usage statistics and other relevant data Increasing the number of fans, followers on social media networks
- Ability to generate engaging and interesting posts in both written and visual forms (info-graphics.)
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About The Company
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 60 million+ users and multiple brand verticals like A23 Rummy, A23 Poker A23 Games and Cricket.com, Head Digital Works has come a long way in the past 17 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
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