Vice President, Digital Tag Management

3 Months ago β€’ 8 Years + β€’ Marketing

Job Summary

Job Description

The Vice President, Digital Tag Management will provide support to Owned and Paid Media through the execution, implementation, and consultation on tagging digital marketing campaign pages. This role requires collaboration with internal and external stakeholders, a comprehensive understanding of on-site action tagging and paid media reporting, a focus on innovation and data privacy, and experience with various platforms like Google Analytics, Adobe, JIRA, Webtrends, CoreMetrics, ad servers, DSPs, and tag management platforms. Responsibilities include partnering with paid media stakeholders, maintaining tagging governance, placing digital media tags, quality control, collaborating on data transformation, applying data privacy controls, and providing SME input on technology evolution. The position is hybrid, requiring 3 days a week on-site in Chicago, and is a 3+ month contract.
Must have:
  • 8+ years digital marketing/advertising experience
  • 5+ years digital tag management experience
  • Expertise in Google Analytics, Adobe, JIRA
  • Experience with ad servers, DSPs, Tag Management Platforms
  • Data privacy knowledge and application
  • Collaboration and consultation skills
Perks:
  • Medical, Dental, and Vision Insurance
  • Life Insurance
  • 401k Program
  • Commuter Benefits
  • Learning/Education Reimbursement
  • Ongoing Training & Development

Job Details

Our client is seeking a seasoned professional for the role of Vice President, Digital Tag Management. This role is pivotal in providing support to both Owned and Paid Media through the execution, implementation, and consultation on tagging of pages tied to digital marketing campaigns.

As a part of our client's team, you will work in a highly collaborative environment, liaising with various internal and external stakeholders across different lines of business and technical delivery teams. This role requires a comprehensive understanding of both on-site action tagging and the paid media reporting and measurement landscape, with a focus on innovation and data privacy adherence.

  • Hybrid in Chicago 3 days/week onsite
  • 3+ month contract


Key Responsibilities:

  • Partner with paid media stakeholders to provide consultation and thought leadership across search, social, mobile, display, and video, focusing on innovation and escalation
  • Maintain clear governance standards for key tagging and media/ad operations procedures
  • Place digital media tags within Tag Management Service for on-site tagging needed for campaign performance, monitoring, targeting, and other support across multiple platforms
  • Provide quality control checks and documentation on setups completed by the team to ensure best-in-class executions and launches
  • Collaborate with business partners & technology to transform data into analytically accessible and valuable data sets
  • Understand and apply relevant controls for tag deployment, data collection, and protection of data and user privacy
  • Provide critical scale to changes within tag management procedures and technology, inclusive of providing SME inputs for the evolution of the technology tied to digital tag management


Preferred Experience:

  • Minimum 5+ years digital tag management experience or similar
  • Minimum 8+ years digital marketing/advertising experience
  • Minimum 8+ years of experience in digital ad operations, media and site tagging, marketing analytics, digital campaign performance measurement with web analytic tools
  • Hands-on experience in Google Analytics, Adobe, JIRA, Webtrends, CoreMetrics, Ad Servers, Demand Side Platforms, and Tag Management Platforms.


Join our client's team and contribute to the innovative digital landscape while adhering to data privacy standards.

Perks & Benefits:  

  • Medical, Dental, and Vision Insurance 

  • Life Insurance 

  • 401k Program 

  • Commuter Benefit 

  • eLearning 

  • Education Reimbursement 

  • Ongoing Training & Development 

  • *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks. 

To learn more about this opportunity, apply now. Our recruitment team will be in touch, guide you through the interview process, and advocate on your behalf. 

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is a drug-free workplace.
  • Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.

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