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VIP CRM Manager

5 Months ago • 0.5-1 Years

Job Summary

Job Description

Growe is looking for a VIP CRM Manager with proven iGaming marketing experience and proficiency in data analysis, A/B testing, and CRM systems. You will develop and execute CRM strategies, analyze campaigns, and manage the marketing calendar.
Must have:
  • iGaming Marketing
  • Data Analysis
  • CRM Systems
  • A/B Testing
Good to have:
  • Tableau Reporting
  • Sports & Casino Trends
Perks:
  • Work from Anywhere
  • Growth Opportunities

Job Details

Growe welcomes those who are excited to:
  • Develop and execute CRM strategies for casino and sports brands throughout the customer lifecycle, with managerial support;

  • Plan and analyze campaigns aimed at player activation, retention, and reactivation, all while maintaining a strategic approach;

  • Identify customer journey opportunities and create targeted segments, leveraging A/B testing to refine CRM strategies;

  • Collaborate with design and content teams to ensure engaging design assets and content that resonate with the market audience;

  • Monitor and manage campaign performance, focusing on campaign metrics and expenditure to minimize negative user experiences, including tracking key KPIs like email deliverability, open rates, click-through rates, conversions, and overall ROI;

  • Understand the mechanics of CRM and how to build and test campaigns that drive results, including a solid grasp of terms and conditions and how to rework them when necessary;

  • Manage and execute the entire marketing calendar, ensuring a comprehensive analysis of campaign profitability and costs is completed weekly.

We need your professional experience:
  • Proven experience in iGaming preferably marketing;

  • At least 6 months of experience in a similar role;

  • Proficiency in data analysis, A/B testing;

  • Understanding of current sports and casino trends as well as CRM systems & Tableau reporting;

  • English proficiency.

We appreciate if you have those personal features:
  • Flexibility; 

  • Willingness to learn;

  • Propensity to self-reflection;

  • Positive outlook;

  • Openness to everything new.

We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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