Develop and execute CRM strategies for casino and sports brands throughout the customer lifecycle, with managerial support;
Plan and analyze campaigns aimed at player activation, retention, and reactivation, all while maintaining a strategic approach;
Identify customer journey opportunities and create targeted segments, leveraging A/B testing to refine CRM strategies;
Collaborate with design and content teams to ensure engaging design assets and content that resonate with the market audience;
Monitor and manage campaign performance, focusing on campaign metrics and expenditure to minimize negative user experiences, including tracking key KPIs like email deliverability, open rates, click-through rates, conversions, and overall ROI;
Understand the mechanics of CRM and how to build and test campaigns that drive results, including a solid grasp of terms and conditions and how to rework them when necessary;
Manage and execute the entire marketing calendar, ensuring a comprehensive analysis of campaign profitability and costs is completed weekly.
Proven experience in iGaming preferably marketing;
At least 6 months of experience in a similar role;
Proficiency in data analysis, A/B testing;
Understanding of current sports and casino trends as well as CRM systems & Tableau reporting;
English proficiency.
Flexibility;
Willingness to learn;
Propensity to self-reflection;
Positive outlook;
Openness to everything new.
GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.
Here at Growe, we operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets.
We focus on developing and implementing cutting-edge entertainment technology platforms and payment solutions, propelling assets' expansion and sustainable growth. We dare to unlock potential and seize opportunities, from launching new iGaming brands in Asia, Africa, and Latin America to providing exceptional opportunities to our team players and an extraordinary chance to succeed.
Check out our vacancies and join our growing team of opportunities unlockers.
Let's grow together!