Alliance Marketing Manager

2 Months ago • 5 Years + • Marketing

Job Summary

Job Description

Varonis seeks a dynamic Alliance Marketing Manager for North America (remote) to build and execute marketing strategies with key partners like AWS and Microsoft. Responsibilities include developing regional marketing strategies aligned with Varonis' business objectives, collaborating with Partner Development Managers on joint marketing plans, driving demand generation through various channels (digital marketing, events, webinars, content marketing), establishing and tracking KPIs, managing co-marketing budgets, fostering strong partner relationships, and coordinating with internal teams (sales, product marketing, customer success). The ideal candidate will have 5+ years of experience in partner/alliance marketing within a large B2B SaaS technology organization, preferably in cybersecurity or networking, with a strong understanding of hyperscaler ecosystems (AWS, Microsoft, Google) and experience with Marketplace PDMs. Data-driven analytical skills and a BA/BS in a related field are also required.
Must have:
  • 5+ years B2B SaaS partner marketing experience
  • Hyperscaler ecosystem experience (AWS, Microsoft)
  • Demand generation and lead nurturing expertise
  • KPI tracking and budget management
  • Strong partner relationship building
  • Data-driven analytical skills

Job Details

Description

Title: Alliance Marketing Manager- NAM (Remote) 
Job Description:  
We are seeking a dynamic and results-driven Alliance Marketing Manager for North America to join our team. In this role, you will be responsible for building and executing marketing strategies with our key strategic alliance partners, including AWS and Microsoft. You will collaborate closely with these partners to develop and implement tailored marketing plans that highlight our joint go-to-market strategies and value propositions, driving measurable results and SaaS revenue growth. 
  
Key Responsibilities: 
  • Develop and execute comprehensive regional marketing strategies for hyperscalers and technology alliance partners ensuring alignment with Varonis' overall business objectives.

     
  • Collaborate with alliance Partner Development Manager (PDMs) to create and implement joint marketing plans that emphasize our combined value propositions and go-to-market strategies. 

     
  • Drive demand generation and lead nurturing activities through various marketing channels, including digital marketing, events, webinars, and content marketing.

     
  • Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives, providing regular reporting and analysis to stakeholders.

     
  • Manage co-marketing budgets and ensure efficient allocation of resources to maximize ROI.

     
  • Foster strong relationships with marketing counterparts withing alliance partners, acting as the primary point of contact for marketing-related activities and initiatives.

     
  • Coordinate with internal teams, including sales, product marketing, and customer success, to ensure alignment and support for alliance marketing efforts.

     
  
Qualifications: 
  • Minimum of 5 years of experience in partner and alliance marketing within a $1B+ B2B SaaS technology organization, ideally in cybersecurity or networking sectors.

     
  • Proven experience in alliance or partner marketing, preferably within the technology or SaaS industry Strong understanding of hyperscaler ecosystems with experience working with AWS, Microsoft, and Google.

     
  • Experience working with Marketplace PDMs.

     
  • Data-driven mindset with robust analytical and problem-solving abilities, utilizing key performance indicators to optimize marketing effectiveness.

     
  • BA/BS in Marketing, Business, Communications, or related fields.

    We invite you to check out our Instagram Page to gain further insight into the Varonis culture!
    @VaronisLife
    Varonis is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.
    #LIRemote

     

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