Associate/Senior Associate, Marketing
Job Summary
Job Description
This role involves conducting market research and analysis to understand target audience preferences and trends in Singapore, Malaysia, and the Philippines. You will be responsible for managing social media channels, engaging with the gaming community, and monitoring trending topics. You will also formulate and execute marketing initiatives based on industry best practices, plan and execute events, partnerships, and influencer collaborations to increase brand awareness, user acquisition, or revenue. This role requires a passion for the gaming industry, strong communication and interpersonal skills, and experience with local community activations or end-to-end social media strategy planning.
Must have:
- Bachelor's degree in Marketing, Business Administration, or related field
- Passion for the gaming industry and knowledge of popular games in Singapore, Malaysia, and the Philippines
- Experience with local community activations or end-to-end social media strategy planning
- Strong communication and interpersonal skills to effectively engage with diverse audiences
- Excellent written and verbal communication skills in English
- Proactive and self-motivated with the ability to work independently and as part of a team
- Creative thinking and ability to generate innovative ideas for marketing campaigns
- Strong analytical skills and ability to interpret data to drive marketing decisions
2 skills required
Job Details
Job Description
- Conduct market research and analyses to identify target audience preferences and trends in Singapore, Malaysia, and the Philippines
- Manage social media channels and engage with the gaming community in each of the markets
- Monitor trending topics across social media platforms, including Facebook, Instagram, YouTube, and TikTok.
- Formulate and execute marketing-related initiatives based on learnings from industry best practices in a timely manner
- Plan and execute events, partnerships, and influencer collaborations to increase brand awareness, user acquisition or revenue.
- Support the marketing team in other tasks and projects as needed
Job Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Passion for the gaming industry and knowledge of popular games in Singapore, Malaysia, and the Philippines
- Experience with local community activations or end-to-end social media strategy planning is preferred
- Strong communication and interpersonal skills to effectively engage with diverse audiences
- Excellent written and verbal communication skills in English
- Proactive and self-motivated with the ability to work independently and as part of a team
- Creative thinking and ability to generate innovative ideas for marketing campaigns
- Strong analytical skills and ability to interpret data to drive marketing decisions
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