Brand Storytelling & Creative Marketing Specialist

This is a remote position.

About the Role:

We are looking for a dynamic Inbound Marketing Specialist who has a proven track record of driving high-volume user sign-ups in a freemium model or social-driven recruitment platform. The ideal candidate should have experience leveraging organic growth strategies, social media engagement, and performance marketing to attract a large audience of job seekers.

Responsibilities:

• Develop and implement high-impact inbound marketing campaigns to drive mass sign-ups for Zazz’s recruitment platform.

• Leverage organic and paid growth strategies, including SEO, social media (TikTok, Instagram, LinkedIn, YouTube Shorts), and viral content creation.

• Create engaging short-form content (videos, reels, social ads) that attracts and converts job seekers.

• Optimize campaign performance through A/B testing, funnel analysis, and user engagement tracking.

• Work closely with growth marketing and content teams to improve sign-up conversion rates.

Requirements

Qualifications:

• 2-4 years of experience in inbound or performance marketing with a focus on high-volume user acquisition.

• Strong expertise in social media marketing, content virality, and SEO optimization.

• Ability to craft TikTok, Instagram, and YouTube Shorts content that drives engagement.

• Data-driven mindset with experience in performance tracking, A/B testing, and audience segmentation.

• Experience in recruitment marketing is a plus.