Consumer Products Retail Marketing Manager

About Us

Thank you for considering the Gaming Producer role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.  The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. 

This role reports onsite in our London office. 

📍London, Camden | Office based | Benefits including Free Private Healthcare, Enhanced Maternity and Paternity leave, matched 5% pension scheme, free yoga/fitness wellbeing classes, free weekly lunch and Friday drinks @ 4pm ✨

About The Opportunity

The main objective of the role is to drive sell-through of Moonbug’s consumer products, via executing compelling consumer products retail marketing strategies and campaigns across EMEA and APAC key countries. Lead on day-to-day retail marketing projects and support development of the retail marketing strategies for the identified markets, including data analysis and audience profile development.

Responsibilities

Consumer products retail marketing strategy support

• Support with data and insights to develop consumers profile/persona
• Support development of retail marketing strategies for identified key countries, including support with joint-business planning with licensees and retailers.
• Lead the development of franchise calendars for the key countries, including all LOBs such as content, gaming and product launches, plus retail marketing campaigns, tentpoles, owned media, and always on activities.
• Analyse markets and competitors to keep up to date and develop innovative competitive retail marketing campaigns.
• Prepare retail marketing pitch presentations to support sell-in to licensees and retailers.

Consumer products retail marketing campaigns

• Together with the Retail Marketing Director, develop and manage consumer products retail marketing campaigns and product launches across identified countries from ideation to execution.
• Track and optimise performance of paid advertising campaigns with selected retailers and licensees
• Create post – campaign analysis
• Brief creative teams for campaigns and assets creation, to develop compelling consumer products retail marketing materials including: POS displays, social media posts, video retail creatives, digital assets. Provide the relevant teams with all the information needed and ensure all marketing materials are aligned with brand identity and guidelines.
• Lead the Amazon shop creative and products update and Amazon paid media. 
• Influencers management & marketing: identify, negotiate and manage influencer agencies or direct influencer relationships. Lead the creation and execution of compelling influencer marketing campaigns, including content creation, giveaways, sponsored posts. 
• Drive organic influencers outreach for product launches and seasonal events.

Cross-functional teams cooperation/Integrated marketing

• Collaborate with the wider CPE team members and cross-functional Moonbug teams to support and drive cross-functional integrated marketing campaigns.
• Support Content Distribution team with consumer products samples for competition prizes.
• Partner with the Gaming team to initiate competitions and to source special prizes for competitions for magazines and other opportunities.
• Drive monthly ads design production for CoComelon and Blippi magazines and competition creation.

Strategic planning support/Budget management

• Monitor the partners & agencies invoices and payment; onboard new suppliers. 
• Together with the Retail Marketing Director, develop annual retail marketing strategies and plans across identified markets and brands.
• Manage campaigns’ paid media investment 
• Expand knowledge on the latest media trends to advise partners to invest effectively in the Moonbug paid media platforms.

Brand asset packs localisation/distribution

• Lead localisation and distribution of brand tentpole marketing asset packs for key territories, as well as other markets where applicable and according to the growth country plans. 
• Adapt the assets for consumer products and distribution across UK based retailers.

Building relationships

• Build strong relationships with internal and external partners, including licensees, agents, retailers, internal stakeholders.

Professional development

• Attend trade shows, trainings, conferences and marketing events to stay up to date and cultivate business relationships.

Other

• Maintain all internal and external franchise and retail documents relevant to CPE Int'l, including but not limited to: PCA (Post-Campaign Analysis) reports, country franchise calendars, marketing contacts for licensees & retailers.

Essential qualifications and requirements

• 5+ years relevant licensing, product and/or retail marketing experience in a similar role.
• Organic and paid social media knowledge and experience.
• A self-starter with a positive attitude and can-do approach.
• A sense of urgency, with strong attention to detail that displays the ability to multitask, handling multiple projects at any given time and meeting deadlines.
• Able to work independently while supporting several team members in multiple locations and time zones.
• Can easily navigate in a fast-paced environment, be flexible and adaptable in an ever-changing business.
• Excellent interpersonal skills with strong written and verbal communication skills.
• Proficient with Microsoft Office Suite (especially PowerPoint, Word and Excel).

Desirable Requirements

• Knowledge of International markets (e.g. EMEA and APAC), and confidence to work across multi-cultural environments.
• Knowledge of an additional language to English is an advantage.