Media Strategy & Operations Manager

Thank you for considering the Media Strategy & Operations Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.  The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. 
This role reports onsite in our Los Angeles, CA office full time.

The Role
The Media Strategy and Operations Manager will oversee the end-to-end execution of paid media and social media campaigns, working closely with marketing, creative, and analytics teams. This role requires a strategic thinker with a hands-on approach to campaign management and a passion for staying ahead in the ever-evolving digital media landscape. Do you have experience building a good rapport with clients and are you able to think outside the box? Join us at Moonbug!

Responsibilities

Campaign Management:

• Develop, implement, and manage paid media and social media campaigns across platforms such as Google Ads, Instagram, TikTok, Meta, etc.
• Monitor, analyze, and optimize campaign performance to achieve KPIs such as ROI, CTR, and engagement rates.

Media Planning & Strategy:

• Collaborate with the marketing team to create media plans that align with brand goals and target audience insights.
• Identify and recommend new paid and social media opportunities to expand reach and impact.
• Demonstrate a proactive and innovative mindset, thinking outside the box to develop and execute creative strategies that achieve and exceed marketing goals.

Operations & Workflow Optimization:

• Ensure campaigns are launched on time and within budget by maintaining streamlined processes and communication.
• Manage relationships with media platforms and clients. .

Reporting & Analysis:

• Provide detailed reports on campaign performance, insights, and actionable recommendations.
• Use analytics tools such as Google Analytics, Meta Business Suite, and third-party platforms to measure success.

Collaboration & Leadership:

• Partner with creative teams to ensure ad assets are compelling and on-brand.
• Act as the subject matter expert for paid media and social, providing guidance to team members and stakeholders
• Stay up-to-date with industry trends, emerging technologies, and best practices in media planning and buying