Programmatic Coordinator

3 Months ago • All levels • Campaign Management

Job Summary

Job Description

The Programmatic Coordinator at Warner Bros. Discovery is responsible for developing and executing programmatic advertising campaigns to drive online traffic and revenue. This includes managing budgets, creating ad copy, targeting audiences, and analyzing campaign performance. The role requires expertise in various programmatic platforms (DSPs, SSPs, Ad Networks) such as Google Marketing Platform (GMP), FreeWheel, and Xandr. The coordinator will work closely with Ad Sales, providing superior customer service and contributing to the company's financial objectives by optimizing campaigns and providing accurate reporting. A strong understanding of programmatic advertising trends and best practices, as well as regional market regulations, is essential. The daily tasks involve bid management, campaign optimization, and troubleshooting.
Must have:
  • Programmatic advertising experience
  • Google 360 Suite expertise
  • Experience with GAM, FreeWheel, Xandr
  • Knowledge of DSPs, SSPs, Ad Networks
  • Strong analytical skills
  • Excellent customer service
  • Adherence to SOX controls
Good to have:
  • Spanish language proficiency

Job Details

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

The Job
Responsible for developing and executing programmatic advertising campaigns that drive online traffic and revenue to the company's website. This includes managing budgets, creating ad copy, targeting audience segments, and analyzing campaign performance. Also be responsible for staying up to date with the latest programmatic advertising trends and best practices to ensure that campaigns are as effective as possible. Work with Ad Sales by providing superior customer service and finding solutions in order help reach the company’s financial objectives.   

The Daily – Major Activities

  • Responsible for day-to-day execution, bid management and optimization of Programmatic (display, video, native, social, tv).  Have a strong understanding of various programmatic platforms. Deliver insight into the implications of campaign constraints, such as ramp-up time, scale, creative performance.
  • Work closely with Ad Sales to provide planning tools to assist in negotiating.  Provide accurate reporting on inventory and work closely with team in the optimization of all campaigns to protect the business. 
  • Maintain current/ongoing knowledge of media buying platform updates and integrations, inclusive of their suite of analytics tools.  Have the ability to troubleshoot issues on going campaigns. 
  • Expected to fully understand legal and business imposed regional market regulations, requirements, and expectations with regards to the overall structure, use of breaks and minutage for assigned region. Understanding and adhering to all SOX controls.

The Essentials

  • Related experience, preferably in digital operations
  • College degree or equivalent required
  • Experience with Google 360 Suite
  • Experience with advertising ecosystems such as GAM, FreeWheel, Xander
  • Knowledge of programmatic solutions (DSPs, SSPs, Ad Networks)
  • English is a must; Spanish is a plus.
  • Analytical skills: capacity to identify issues and underlying roots, prioritize issues, develop hypothesis for both the issue and potential solution, quickly gather data and develop recommendations.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Similar Jobs

Socialpoint - User Acquisition Manager

Socialpoint

Barcelona, Catalonia, Spain (Hybrid)
4 Months ago
ION - Credit Risk Analyst, Italy

ION

Milan, Lombardy, Italy (Hybrid)
7 Months ago
Instrumental - AI Grantwriting Associate

Instrumental

(Remote)
1 Month ago
lifechruh - Director of Transformation

lifechruh

Edmond, Oklahoma, United States (On-Site)
2 Months ago
Netflix - Specialist, Publicity - Japan

Netflix

Tokyo, Japan (On-Site)
4 Months ago
Team Liquid - Talent Manager, North America

Team Liquid

California, United States (On-Site)
1 Month ago
Nagarro - Digital Paid Media Strategist

Nagarro

Philippines (Remote)
7 Months ago
Netflix - Indirect Demand Specialist - APAC

Netflix

Seoul, South Korea (On-Site)
1 Month ago
Garena - [HN, AoV] Next-gen Marketing Collaborator

Garena

Hanoi, Hanoi, Vietnam (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Second Dinner - Principal Product Manager, Revenue (MARVEL SNAP)

Second Dinner

United States (Remote)
1 Month ago
Jumio - Account Manager

Jumio

Colombia (Remote)
2 Weeks ago
Bilt Rewards - Director, Technical Integrations

Bilt Rewards

New York, United States (On-Site)
2 Weeks ago
Diligent - Staff Software Engineer

Diligent

Bengaluru, Karnataka, India (On-Site)
1 Month ago
lifechruh - Office Leader, Development and Marketing

lifechruh

Edmond, Oklahoma, United States (On-Site)
1 Month ago
Hogarth - Retoucher

Hogarth

Madrid, Community Of Madrid, Spain (Hybrid)
1 Week ago
Actian - Engineering Intern

Actian

United States (Hybrid)
2 Weeks ago
Warner Bros Games - Sales & Retail Business Development Internship (Derivative Products)

Warner Bros Games

Neuilly-sur-Seine, Île-de-France, France (On-Site)
1 Month ago
Google - Contracting and Public Sector Compliance Specialist

Google

Milan, Lombardy, Italy (On-Site)
1 Month ago
Hogarth - Financial Analyst

Hogarth

Toronto, Ontario, Canada (Hybrid)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Mexico City, Mexico City, Mexico

GoMotive - Hardware Automotive Installation

GoMotive

Mexico (Remote)
1 Month ago
Haleon - Critical Services Maintenance Technician - Temporary

Haleon

Cuernavaca, Morelos, Mexico (On-Site)
1 Week ago
Nubank - Controllership Specialist

Nubank

Mexico City, Mexico (Hybrid)
2 Weeks ago
Motive - Recruiter

Motive

Mexico (Remote)
1 Week ago
Sail Point - Manager, Travel and Expense

Sail Point

Mexico City, Mexico (Remote)
2 Weeks ago
Fictiv - Financial Analyst - FP&A

Fictiv

Monterrey, Nuevo Leon, Mexico (On-Site)
2 Weeks ago
Nagarro - Senior Staff Engineer, PHP Magento

Nagarro

Mexico (Remote)
7 Months ago
Diligent - Research Analyst (Chinese)

Diligent

Guadalajara, Jalisco, Mexico (On-Site)
1 Month ago
Lionbridge Games - Community Moderator

Lionbridge Games

Mexico City, Mexico City, Mexico (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Campaign Management Jobs

Nagarro - Associate Analyst

Nagarro

Cebu City, Central Visayas, Philippines (Remote)
7 Months ago
Google - Platforms Marketing Manager, YouTube Marketing APAC

Google

Gurugram, Haryana, India (On-Site)
1 Month ago
Liquid Advertising - Media Planner - Japan

Liquid Advertising

Japan (Remote)
2 Months ago
Garena - Senior Marketing Specialist

Garena

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
1 Month ago
ByteDance - Beauty Category Campaign Manager (Philippines, E-commerce)

ByteDance

Taguig, Metro Manila, Philippines (On-Site)
4 Months ago
The Walt Disney Company - Associate Manager, Marketing (CRM)

The Walt Disney Company

Hong Kong (On-Site)
6 Months ago
Gamesight - Creator Program Manager

Gamesight

Dallas, Texas, United States (Remote)
1 Month ago
Tencent - Goddess of Victory: NIKKE China User Acquisition Marketing

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago
HoYoverse - Senior Brand Marketing Manager

HoYoverse

Québec City, Quebec, Canada (Remote)
2 Months ago
SmileGate - Brand Experience Planning and Content Development

SmileGate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

We’re a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.

Salt Lake City, Utah, United States (Hybrid)

Burbank, California, United States (Hybrid)

Île-de-France, France (On-Site)

Burbank, California, United States (Hybrid)

Atlanta, Georgia, United States (On-Site)

Hyderabad, Telangana, India (Hybrid)

Bengaluru, Karnataka, India (Hybrid)

Neuilly-sur-Seine, Île-de-France, France (On-Site)

Atlanta, Georgia, United States (On-Site)

View All Jobs

Get notified when new jobs are added by warner bros games

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug