Programmatic Coordinator

1 Month ago • All levels • Campaign Management

Job Summary

Job Description

The Programmatic Coordinator at Warner Bros. Discovery is responsible for developing and executing programmatic advertising campaigns to drive online traffic and revenue. This includes managing budgets, creating ad copy, targeting audiences, and analyzing campaign performance. The role requires expertise in various programmatic platforms (DSPs, SSPs, Ad Networks) such as Google Marketing Platform (GMP), FreeWheel, and Xandr. The coordinator will work closely with Ad Sales, providing superior customer service and contributing to the company's financial objectives by optimizing campaigns and providing accurate reporting. A strong understanding of programmatic advertising trends and best practices, as well as regional market regulations, is essential. The daily tasks involve bid management, campaign optimization, and troubleshooting.
Must have:
  • Programmatic advertising experience
  • Google 360 Suite expertise
  • Experience with GAM, FreeWheel, Xandr
  • Knowledge of DSPs, SSPs, Ad Networks
  • Strong analytical skills
  • Excellent customer service
  • Adherence to SOX controls
Good to have:
  • Spanish language proficiency

Job Details

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

The Job
Responsible for developing and executing programmatic advertising campaigns that drive online traffic and revenue to the company's website. This includes managing budgets, creating ad copy, targeting audience segments, and analyzing campaign performance. Also be responsible for staying up to date with the latest programmatic advertising trends and best practices to ensure that campaigns are as effective as possible. Work with Ad Sales by providing superior customer service and finding solutions in order help reach the company’s financial objectives.   

The Daily – Major Activities

  • Responsible for day-to-day execution, bid management and optimization of Programmatic (display, video, native, social, tv).  Have a strong understanding of various programmatic platforms. Deliver insight into the implications of campaign constraints, such as ramp-up time, scale, creative performance.
  • Work closely with Ad Sales to provide planning tools to assist in negotiating.  Provide accurate reporting on inventory and work closely with team in the optimization of all campaigns to protect the business. 
  • Maintain current/ongoing knowledge of media buying platform updates and integrations, inclusive of their suite of analytics tools.  Have the ability to troubleshoot issues on going campaigns. 
  • Expected to fully understand legal and business imposed regional market regulations, requirements, and expectations with regards to the overall structure, use of breaks and minutage for assigned region. Understanding and adhering to all SOX controls.

The Essentials

  • Related experience, preferably in digital operations
  • College degree or equivalent required
  • Experience with Google 360 Suite
  • Experience with advertising ecosystems such as GAM, FreeWheel, Xander
  • Knowledge of programmatic solutions (DSPs, SSPs, Ad Networks)
  • English is a must; Spanish is a plus.
  • Analytical skills: capacity to identify issues and underlying roots, prioritize issues, develop hypothesis for both the issue and potential solution, quickly gather data and develop recommendations.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

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About The Company

Applicants – please be advised that all email correspondence by official Warner Bros. Games recruiters will come from the @lith.com, @warnerbros.com or @wbgames.com domains. Our agency recruiters who reach out through LinkedIn will also properly identify themselves as employees of the companies that work with us. All other parties claiming to be our recruiters are not affiliated with Warner Bros. Games, Monolith or any of our studios. Please take care not to share your personal information with these contacts, nor click on any links embedded in their messages. If you have any questions, you can reach out to us directly at recruiting@wbgames.com.

Warner Bros. Games brings some of the most iconic characters and stories in entertainment to life through videogame development. With multiple world class development studios located across North America and the UK, our teams are made up of top talent in the industry. We strive for an open and collaborative culture where our people can do what they do best – making great games.

Our 11 studios include: 

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