Customer Advocacy

4 Months ago • All levels • Product Management

Job Summary

Job Description

DevRev seeks a Customer Advocate to foster a customer-centric culture. Responsibilities include identifying key engagement areas, collaborating with Customer Success to analyze user data, planning innovative engagement strategies (social media, events, webinars, etc.), building a community engagement plan, developing customer recruitment strategies, driving revenue growth through user adoption, creating incentive strategies, managing a reference program, collaborating with Marketing on compelling messaging, and developing experience surveys. The role requires strong communication, analytical, and interpersonal skills and familiarity with product development and go-to-market functions. On-site presence in Austin, TX or Palo Alto, CA is required 2-3 days/week.
Must have:
  • Customer advocacy experience
  • Strong communication skills
  • Data analysis abilities
  • Customer engagement strategy
  • Community building
  • Collaboration skills
Good to have:
  • Familiarity with product development
  • Understanding of go-to-market functions

Job Details

DevRev

DevRev’s AgentOS, purpose-built for SaaS companies, comprises three modern CRM apps for support, product, and growth teams. It connects end users, sellers, support, product people, and developers, reducing 9 business apps and converging 6 teams onto a common platform.

Unlike horizontal CRMs, DevRev takes a blank canvas approach to collaboration, AI, and analytics, enabling SaaS companies to increase product velocity and reduce customer churn. DevRev is used by thousands of companies in search of low latency analytics and customizable LLMs to thrive in this era of GenAI.

Headquartered in Palo Alto, California, DevRev has offices in seven global locations. We have raised $100 million in funding from investors like Khosla Ventures and Mayfield at a $1.1 billion valuation. We are also honored to be named on the Forbes 2024 list of America’s Best Startup Employers. Founded in October 2020 by Dheeraj Pandey, former co-founder and CEO of Nutanix, and Manoj Agarwal, former SVP of Engineering at Nutanix, DevRev continues to push the boundaries of innovation, helping thousands of companies thrive in the rapidly evolving landscape of AI-driven SaaS.

In Customer Advocacy At DevRev, you will play a crucial role in fostering a customer-centric culture within the organization. This position requires a passion for customer advocacy & marketing, content creation, excellent communication skills, and the ability to collaborate across various teams.

You must be local to Austin, TX or Palo Alto, CA and willing to be onsite 2-3 days per week.

Responsibilities:

1. Identify Strategic Priorities:

  •  Determine key areas for customer engagement and target audiences.
  •  Collaborate with the Customer Success team to analyze user data and identify customer champions and detractors.


2. Innovative Engagement Approaches:

  • Utilize usage metrics and automation to engage customer champions and address detractors.
  • Plan and execute innovative approaches through social, events, webinars, press engagements, and conferences to maximize impact. 
  • Build our Community Engagement plan and ensure ongoing engagement across our own and other community forums enhance DevRev's reach and presence.

3. Create and lead Customer Recruitment Strategies:

  • Develop and implement strategies to recruit and nurture customer advocates.
  • Drive revenue growth by strategically engaging with customers to increase user adoption. 
  • Create and drive incentive strategies that provide customer’s opportunities to expand their own reach and enrich themselves professionally.


4. Build scalable ways to engage with and across customer groups: 

  • Grow user reviews and manage a scalable reference program. 
  • Collaborate with the Marketing team to develop compelling messaging and leverage modern ways to generate content that resonates in the market. 
  • Develop and curate experience surveys to gather valuable feedback to drive improvements in customer experience.

 

Qualifications:

  • Bachelor's degree in Business, Marketing, or a related field.
  • Proven experience in a customer advocacy or customer success role.
  • Strong communication and interpersonal skills.
  • Ability to analyze customer feedback and derive actionable insights.
  • Familiarity with product development processes is a plus.
  • Strong understanding of the go-to-market function.
  • Passion for creating exceptional customer experiences.

Culture

The foundation of DevRev is its culture -- our commitment to those who are hungry, humble, honest, and who act with heart. Our vision is to help build the earth’s most customer-centric companies. Our mission is to leverage design, data engineering, and machine intelligence to empower engineers to embrace their customers. 

That is DevRev! 

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