Digital Marketing Strategist
Job Summary
Job Description
- 5+ years digital media/advertising experience
- Client-facing experience (4+ years)
- Campaign implementation & measurement expertise
- Data analysis and strategic recommendation skills
- Cross-functional collaboration
- Experience managing transformative solutions
- Project management experience
- Experience with Google products
- Deep understanding of industry verticals
5 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
- 4 years of experience in a client-facing role working with partners across multiple levels.
Preferred qualifications:
- Experience implementing, optimizing, and managing digital advertising campaigns, as well as managing transformative solutions with clients.
- Experience in managing insights, analytics, client management, or consulting oriented projects driving customer success across cross-functional stakeholders.
- Experience in cross-functional and multi-layered stakeholder Project Management, and driving business outcomes and customer solutions through collaboration.
- Ability to operate analytically, to understand client needs, with a passion to create and share best practices to encourage a learning by sharing culture.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our .
Responsibilities
- Build knowledge about digital marketing/advertising, Google products, competitor offerings, and Industry vertical and stay current in the advertising environment and competitive landscape through required training and other resources.
- Create growth plans for advertisers through collaboration with industry managers from in-market cross-functional teams.
- Create and support multi-product solution promotions and collaborate with in-market sales teams to create a growth strategy for potential advertisers.
- Draw insights from deep dives and data analysis, provide data-driven strategic and tactical recommendations to customers, partner teams, and leadership based on analysis to influence and drive change across teams.
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