Global Brand Manager - Battlefield

For this role, you will be in a hybrid position, based in our Stockholm location.

Electronic Arts (EA) is looking for a dynamic, Brand Manager with experience in brand strategy, product marketing, or live service marketing. At EA, you will join a team that is shaping the global presence and influence of the Battlefield franchise.

The Brand Manager for Battlefield sits within the Global Brand Management team and is an important contributor for developing the latest brand strategy for EA’s award-winning studio. Reporting to the Director, Global Brand Management, you will improve marketing and brand strategy for Battlefield games. We are looking for you to have expertise in product marketing, digital marketing, consumer insights, and brand strategy.

Main Responsibilities:

• Support the long-term brand development, identity, and creative direction of Battlefield games & live service while partnering with important partners across Studios, Marketing and Publishing.

• Help us shape the definition of our consumer target and their associated needs, motivations, and insights to increase brand growth, product development and inform marketing strategies.

• Partner with consumer insights to combine consumer research and industry trends into tangible and insights.

• Collaborate with brand director and Battlefield studio teams to define positioning, product features, content, and experiences by advocating on behalf of marketing and the player’s needs

• Partner with Consumer Analytics teams to identify opportunities and challenges across merchandising, messaging, game features (and concepts), and improve player experiences/results based on those findings.

• Work with brand directors on briefing creative teams and driving campaign development across all important art, brand and campaign content.

• Help bring understanding and accountability to results across different global teams.

• Conducting ongoing product and competitive marketing analysis to ensure consumer and market trends are informing important brand strategies

Qualifications:

• You will have experience in brand management, brand strategy, product marketing

• Project management and coordination across teams and external partners.

• 3+ years of experience building marketing strategies and building tactical plans

• Experience taking a product or service from consumer insight, to ideation, to market

• Deep affinity for and prior experience working on FPS games

• Prior work with first party partners and gaming industry data sources

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.