Growth Analyst

4 Days ago • All levels • Data Analyst

Job Summary

Job Description

Product Madness seeks a Growth Analyst to join its user acquisition team, focusing on the ad-tech side. Responsibilities include acting as the primary point of contact for internal and external stakeholders regarding the BI tool, managing creative tools, analytics, and automation, overseeing attribution and MMPs (like AppsFlyer and Adjust), and handling tool integrations and maintenance. The role requires expertise in BI tools, user acquisition, mobile data, creative tools, MMPs, and spreadsheets, along with excellent presentation skills. A basic understanding of SKAdNetwork is essential. The analyst will evaluate tool performance, guide the team on MMPs, and contribute to the integration and maintenance of internal/external tools.
Must have:
  • BI tool expertise (Looker, Tableau)
  • Mobile user acquisition & data understanding
  • Experience with UA tools & creatives
  • MMP experience (AppsFlyer/Adjust)
  • Excel proficiency
  • Presentation skills
  • SKAdNetwork understanding
Good to have:
  • SQL knowledge
  • SKAdNetwork data experience

Job Details

We are seeking a new Growth Analyst to join our user acquisition team at Product Madness. We are a global free to play mobile gaming studio.

You will join us as our new Growth Analyst to join our user acquisition team at Product Madness. We are a global free to play mobile gaming studio. This team predominately focusses on the Adtech side of UA.

Duties and Responsibilities

  • You will function as one of the main point of contacts for both internal and external stakeholders for the BI tool that the business uses. You will work with all relevant stakeholders to answer questions and solve any issues should they arise.

  • You will be the main PoC for creative tools, analytics, optimization, and automation. You will evaluate the performance of the relevant tools employed and try to answer the questions.

  • You will be a part of the team responsible for attribution and Mobile Measurement Partners. You will perform the housekeeping of these tools as well as do the new partner integrations. You will also help the wider team by guiding them within this particular space.

  • You will help the team evaluate, integrate, and maintain internal and external tools.

What We're Looking For

About You

  • Understanding of and experience with at least one BI/Visualization tool like Looker, Tableau, or any other tool and understanding of how BI tools work

  • Exposure to user acquisition and mobile user data, and you understand how data flows and what it means in different contexts.

  • Experience in using different user acquisition tools like audience builders, automation systems for creatives, or any other similar tool in the mobile space.

  • Experience in and understanding of creatives and their importance in the mobile gaming space.

  • Deep understanding of and extensive experience with Mobile Measurement Partners/Tools like AppsFlyer and/or Adjust  and ability to use them comfortably with all their available features.

  • Proficiency in spreadsheets like Excel.

  • Excellent presentation skills.

  • Basic understanding of SKAdNetwork and other privacy measures in the industry. Experience in working with SKAdNetwork data is a plus.

  • SQL knowledge is a plus.

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. 

With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.

But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

Our Values

  • People First

    We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.

  • MAD for More

    Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.

  • Champion Together
    We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.

  • Globally Inclusive

    We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.

  • Customer Focused

    We always think from the customer's perspective - be it players or internal customers.

    Improving their experience and joy is what drives us. Every client's success is our big win!

Travel Expectations

None

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

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About The Company

Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 7000 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be.


Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day.  


Come and join us – let’s play!


𝘗𝘭𝘦𝘢𝘴𝘦 𝘣𝘦 𝘢𝘭𝘦𝘳𝘵 𝘵𝘰 𝘴𝘤𝘢𝘮𝘴 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴. 𝘈𝘯𝘺 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘤𝘢𝘯𝘥𝘪𝘥𝘢𝘵𝘦𝘴 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘵 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘰𝘳 𝘪𝘵𝘴 𝘴𝘶𝘣𝘴𝘪𝘥𝘪𝘢𝘳𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘤𝘰𝘮𝘦 𝘧𝘳𝘰𝘮 𝘢𝘯 @𝘢𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵.𝘤𝘰𝘮, @𝘣𝘪𝘨𝘧𝘪𝘴𝘩𝘨𝘢𝘮𝘦𝘴.𝘤𝘰𝘮, @𝘱𝘪𝘹𝘦𝘭𝘶𝘯𝘪𝘵𝘦𝘥.𝘤𝘰𝘮, 𝘰𝘳 @𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘮𝘢𝘥𝘯𝘦𝘴𝘴.𝘤𝘰𝘮 𝘦𝘮𝘢𝘪𝘭 𝘢𝘥𝘥𝘳𝘦𝘴𝘴. 𝘍𝘳𝘰𝘮 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘵𝘪𝘮𝘦, 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘮𝘢𝘺 𝘶𝘴𝘦 𝘢𝘯 𝘦𝘹𝘵𝘦𝘳𝘯𝘢𝘭 𝘢𝘨𝘦𝘯𝘤𝘺 𝘧𝘰𝘳 𝘳𝘦𝘤𝘳𝘶𝘪𝘵𝘮𝘦𝘯𝘵 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘴, 𝘩𝘰𝘸𝘦𝘷𝘦𝘳 𝘵𝘩𝘦𝘺 𝘸𝘪𝘭𝘭 𝘯𝘦𝘷𝘦𝘳 𝘳𝘦𝘲𝘶𝘦𝘴𝘵 𝘱𝘢𝘺𝘮𝘦𝘯𝘵𝘴 𝘰𝘧 𝘢𝘯𝘺 𝘴𝘰𝘳𝘵.

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