Growth Marketing Lead

Overview

Forbes’ Top 30 Companies for Remote Jobs in 2023 & 2024

Work From Anywhere

You will: Lead and execute on marketing initiatives aimed at building high-performing inbound marketing funnel

Must have: Proven track record of successfully building and optimizing SaaS or agency growth marketing pipelines.

Who We Are | What We Do

At Yodo1, we simplify mobile game growth.

With billions of downloads across our portfolio, Yodo1 is a partner for mobile game growth at every stage—from helping developers monetize their first game to bringing iconic brands into major mobile titles.

Taking over a decade of experience publishing and growing games like Crossy Road, Rodeo Stampede, and Ski Safari into global hits, we provide products and services that range from helping new arrivals to the app store optimize ad revenue, driving a 50x player increase for games such as Animal Revolt Battle Simulator, and bringing iconic IP from companies like Hasbro, Paramount, Legendary, and MGA to globally-recognized studios the likes of Rivergame, Candivore, 37Games, and more.

We love games, we play games, we grow games.

What We Believe | How We Work

We believe in the future and power of the mobile gaming industry and that everyone deserves an equal opportunity to build a life they love through games.

We believe you know when and where you do your best work. We are fully remote by design and we WFA: Work From Anywhere. We don’t impose hours or limit time off.

We are driven by performance and we experiment often. We care about impact, not titles.

Who We’re Looking For

We are seeking a Growth Marketing Lead to drive the development of a high-performing marketing pipeline. In this role, you will lead a cross-functional freelance team of web developers, graphic designers and content writers to execute data-driven strategies that accelerate the company growth.

You are:

• Focused on impact. You understand the 80/20 rule and focus on activities that matter.

• Performance-driven and growth-oriented. You have an intrinsic will to succeed while unafraid to try, fail, and learn by experimenting with new approaches and testing ideas.

• Cooperative. You help others succeed; you give and receive feedback well.

• Relentlessly curious. You ask questions.

• Humble. You ask for help; you are quick to admit and learn from your mistakes.

• SMART. You work and communicate in ways that are Specific, Measurable, Actionable, Relevant, and Time-bound.

What We Expect

You will:

• Develop and manage an inbound marketing funnel that generates leads for all company services.

• Strategize and execute B2B paid advertising campaigns across platforms such as Google, LinkedIn, Reddit, Meta, and Telegram.

• Plan and implement targeted email marketing campaigns.

• Plan and manage influencer relationships.

• Coordinate the company’s presence at key industry events.

• Lead the overall content strategy and oversee content creation across all channels.

• Collaborate with UI/UX designers and web developers to continuously improve and maintain the company website.

• Oversee the production and delivery of graphic assets to support all marketing initiatives.

You must have:

• Experience building and optimizing B2B SaaS or agency marketing funnels that drive lead generation and significant revenue growth.

• Understanding of B2B advertising strategies

• Experience driving content strategy and managing content production at scale.

You might have:

• Proficiency in Chinese

• Expertise in Chinese Social Media Management

• Hands-on experience with web analytics, conversion rate optimization (CRO), and marketing automation tools (Google Analytics, HubSpot)

• Experience in Public Relations (PR)

What We Offer

Compensation. We pay based on qualifications, experience, and fit for the role. We provide an allowance to purchase your own device or equipment and offer variable compensation through our annual bonus program.

Growth. We offer an environment where you will have the trust and freedom to try, fail, learn fast, and make a real impact while accelerating your career, and where anyone with a great idea can pitch it directly to our management team.

WFA. Work from anywhere in the world, travel when and where you like, get paid in your currency of choice, and enjoy flexible hours and unlimited paid time off.

Community. Work with an energetic, fast-learning, supportive, and diverse team of Yodies across six continents and 30+ countries who share and support new ideas and get things done.

Ready to change the game for mobile game developers and build your career from anywhere?