Head of Demand Product Marketing

Position Summary
We are seeking an experienced Head of Demand Product Marketing to lead our global product marketing initiatives. In this high-impact role, you will develop and execute go-to-market strategies, product positioning, and messaging that distinguish our product in a competitive mobile ad tech landscape.

Your focus will be on scaling our messaging globally as you manage product launches, collaborate with cross-functional teams, and create compelling sales and marketing materials. Your leadership will be instrumental in shaping our demand-side product marketing team and managing team performance, driving market leadership, and contributing to our rapid growth.

In this role, you will unify InMobi’s various platforms, products, and offerings for the demand side into a cohesive proposition within the programmatic ecosystem. You will provide a horizontal layer across multiple InMobi platforms, focusing on new and renewed investment areas like Addressability, Audience, Creative Solutions, and Measurement, all while driving the broader product strategy and go-to-market initiatives.

The Impact You’ll Make

• Develop market positioning, materials, processes, and products that differentiate InMobi’s offerings (including sales enablement tools, presentations, case studies, whitepapers, videos, and thought leadership).
• Collaborate with Sales, Business Development, Marketing, and cross-platform Product Management teams to create a consistent and compelling product message that effectively promotes InMobi products.
• Work closely with the sales training team to prepare sellers for client meetings and industry events.
• Incubate alpha and beta products from launch to scale for major customers and sales support teams.
• Serve as the liaison between teams to bridge the gap between client feedback and InMobi, enabling adaptations to improve our products and market responsiveness.
• Collaborate cross-functionally to establish KPIs for measuring product success, assess experimental results, and communicate progress to key stakeholders.
• Continuously evaluate and adjust marketing strategies to respond to changing market dynamics and competitive conditions.
• Become an expert on our customers through collaboration and market research, defining and determining their needs, experiences, and expectations.
• Refine our positioning through competitive analysis, including win/loss assessments.
• Partner with marketing teams (field marketing, design, and digital marketing) to develop comprehensive plans for content, research, demand generation, PR, brand design, and product education across major markets.
• Manage a team of three product marketers.

The Experience You'll Need 

• 10 years of relevant functional experience.
• 3-5 years of management experience.
• Experience in product marketing, business strategy or product strategy, ideally in a SaaS environment.
• Experience working on multiple products at various stage of maturity.
• Exceptional communication skills, oral and written.
• Strong narrative making and content writing skills - including sales enablement tools, presentations, case studies, whitepapers, customer videos, points of views, and thought leadership.
• Strong problem-solving and conceptual thinking skills. 
• Ability to work cross-functionally across time zones, and in a team and/or matrix environment.
• Ability to influence key stakeholders across regions.