Live Broadcast Business

undefined ago • 1-2 Years • Broadcast

Job Summary

Job Description

This role focuses on recruiting and managing live broadcast anchors, particularly for Mahjong-related content. Responsibilities include developing recruitment strategies, engaging with potential anchors, evaluating their suitability, and maintaining long-term relationships. The position also involves analyzing industry trends and optimizing recruitment processes to ensure a steady supply of high-quality anchor resources and improve retention.
Must have:
  • Formulate and execute anchor recruitment plans
  • Recruit anchors for Mahjong live broadcasts
  • Communicate and negotiate with potential anchors
  • Introduce company advantages and policies to anchors
  • Screen and evaluate recruited anchors
  • Maintain long-term cooperative relationships with anchors
  • Resolve issues for anchors during live broadcasts
  • Analyze industry trends and competitor strategies
  • Optimize recruitment processes and plans
Good to have:
  • Familiarity with anchor recruitment channels and processes
  • Strong interest in Mahjong games
  • Understanding of Mahjong game rules and gameplay
  • Familiarity with the Mahjong live broadcast market

Job Details

Job Description

  • Anchor Recruitment: Formulate and execute anchor recruitment plans, extensively discover and recruit anchors who meet the requirements for Mahjong live broadcasts through various channels, ensuring the recruitment target of [X] anchors is completed monthly.
  • Communication and Connection: Communicate and negotiate with potential anchors, thoroughly introduce company advantages, live broadcast platform policies, cooperation models, and benefits, answer anchor questions, and establish good cooperative relationships.
  • Conduct preliminary screening and evaluation of recruited anchors, assessing their image and temperament, live broadcast ability, Mahjong game proficiency, and interaction skills, to provide high-quality anchor resources to the team.
  • Maintain long-term cooperative relationships with anchors, conduct regular follow-ups, understand anchor needs, coordinate and resolve issues encountered by anchors during live broadcasts, and improve anchor retention rates.
  • Analyze industry trends and competitor anchor recruitment strategies, propose targeted optimization suggestions, and continuously improve recruitment processes and plans.

Job Requirements

  • 1-2 years or more of experience in live broadcast industry business, anchor recruitment, or related work experience, with a preference for those familiar with anchor recruitment channels and processes.
  • Possess excellent communication and negotiation skills, capable of effectively communicating with different types of anchors and reaching cooperation intentions.
  • Strong interest in Mahjong games, understanding Mahjong game rules and gameplay, with a preference for those familiar with the Mahjong live broadcast market.
  • Possess strong data analysis capabilities, able to evaluate recruitment effectiveness through data analysis and optimize recruitment strategies.
  • Proactive in work, with a strong sense of responsibility and execution, good team collaboration spirit, and ability to withstand certain work pressure.

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