1. Responsible for the design and production of mobile game advertising materials, able to extract game selling points, and perform differentiated design based on game features and channel characteristics;
2. Actively understand the art production standards of competitors, understand the style and trends of competitor advertising materials, discover and explore new creative advertising styles, have data awareness for advertising, and actively provide suggestions to the advertising team for optimizing advertising costs and user quality;
3. Independently complete the design and production of video advertisements for the company on major domestic and international advertising platforms, be familiar with video types and corresponding production processes, have a good sense of composition, color, and camera movement rhythm; possess certain graphic design capabilities, and be able to produce basic graphic materials;
4. Communicate video creative needs with advertising optimizers, formulate creative directions for materials based on market game video trends and past advertising data, meet advertising needs, and ensure quality and speed.
5. Able to independently plan video design direction and content, and have personal editing ideas and creative directions for advertising materials.
1. Graduated from art design and film/television related majors, with good communication and coordination skills, good at teamwork, strong comprehension, execution, and summary/extraction abilities;
2. More than one year of experience in game advertising material design and production, preference for those who enjoy playing various board and casual games;
3. Solid video design foundation, familiar with AE, PR, PS and other related design software, preference for those with video + graphic design work experience;
4. Active thinking, imaginative, and with good implementation ability. Keen insight, able to combine hot topics to discover different selling points of games; able to cooperate with optimizers to continuously optimize creative directions and materials;
5. Video production content involves domestic and international markets, English level CET-4 or above is preferred;
6. Please attach a portfolio or a link to a personal website (portfolio) when submitting your resume.