Marketing & Communications Lead

4 Months ago • 3-5 Years • Marketing • Campaign Management

Job Summary

Job Description

The Marketing & Communications Lead at Evolution will develop and execute comprehensive 360 marketing campaigns targeting Gen Z talent to drive applications for entry-level positions, primarily in their Malta studio. This role demands hands-on experience in campaign creation and execution across organic, earned, and paid channels. Responsibilities include planning and implementing marketing concepts, collaborating with recruitment teams, managing creative assets, liaising with external partners (universities, student associations), and acting as a brand ambassador. The ideal candidate will be a results-oriented storyteller with proven success in multi-market campaigns and strong analytical skills. They will also track KPIs, manage budgets, and report to stakeholders.
Must have:
  • Plan & lead marketing campaigns
  • Gen Z marketing expertise
  • Content & digital marketing skills
  • Multi-market campaign experience
  • Exceptional communication skills
  • Budget management & reporting
Good to have:
  • Experience with Meta & Google Ads
  • Fluency in Dutch, Swedish, Danish, Spanish, or German

Job Details

Company Description

We are Evolution, a multinational developer and supplier at the forefront of the online gaming industry with a dedicated and rapidly growing team of over 20,000 EVOlutioneers. Our extensive geographical footprint spans over 40 locations worldwide, covering 60 spoken languages and over 160 different nationalities. We take immense pride in delivering superior entertainment experiences to our clients and their customers worldwide whilst nurturing an entrepreneurial company culture, fuelled by our joint ambition to push boundaries and do what hasn’t been done before.

Job Description

The Marketing & Communications Lead will be responsible for delivering comprehensive 360 marketing campaigns which engage Gen Z talent and drive conversion. This role requires proven hands-on experience from developing campaign concepts as well as hands-on execution and coordination of the initiatives across relevant organic, earned and paid channels.

The ideal candidate will be a result-oriented storyteller who thrives in a dynamic international work environment and possesses a track record of successful marketing campaigns across multiple markets. 

Key Responsibilities: 

- Independently plan, create and lead the implementation of external marketing concepts, campaigns and activities for Evolution across defined markets, primarily in Europe, to drive the inflow of applications to entry-level positions (mainly targeting first-job seekers) in our studio in Malta. Efforts to span PR, OOH, events, social media and other types of digital marketing as relevant and be synced with local business leaders and Head of Employer Branding & Communications.

- Work with the Matla recruitment teams and business units to advise and support on asset creation and initiatives related to enhancing the candidate journey, such as recruitment fairs, job ads, candidate workshops, etc.

- Liaise with internal and external photographers, videographers and graphic designers, draft creative briefs and be the main point of contact for any creative material required for the execution of the marketing plan and campaigns.

- Liaise and network with third parties and partner organizations relevant to the success of the marketing plans, including but not limited to Student Associations, Universities, local community organisations and partner brands.

- Overall, act as an ambassador for the company and brand, ensuring that all communications adhere to the corporate values, and Evolution’s desired positioning as well as comply with the Brand Guidelines. Boost the attractiveness of our employer brand with the target audiences as part of the efforts.

- Tracking of agreed KPIs and reporting to stakeholders.

- Budget planning, monitoring of costs and report. 
 

Qualifications

 

- Bachelor’s degree in Marketing, PR/Communications, Business, or a related field. 

- Minimum 3-5 years of experience in a leading position in marketing communications, with a focus on content marketing, digital marketing and social media. 

- Proven expertise in developing and evaluating campaigns on Meta and Google AdWords. 

- Experience in marketing to Gen Z audiences and a solid understanding of their preferences. 

Exceptional communication and storytelling skills. 

- Exceptional written and spoken English, as well as the same competence for a minimum of one of the following languages: Dutch, Swedish, Danish, Spanish or German.

- Thrives in a fast-paced, dynamic work environment. Strong project management skills, pragmatic and structured with the ability to manage multiple projects simultaneously. 

- Result-oriented with strong analytical skills with the ability to interpret data and make informed decisions. 

Additional Information

 

Key Soft Skills Needed within the role:

Analytical Thinking: The ability to analyze data, draw insights, and make data-driven decisions is critical. Performance marketers need to interpret metrics from campaigns to optimize and improve strategies.

Communication Skills: Clear communication is vital for collaborating with team members, conveying ideas, and presenting campaign results to stakeholders. Effective communication ensures alignment across teams and helps in managing client expectations.

Problem-Solving: Performance marketing often involves testing and adjusting strategies. A specialist must be adept at identifying issues, brainstorming solutions, and implementing them quickly to optimize campaign performance.

Adaptability: The digital marketing landscape evolves rapidly, with new tools, platforms, and trends. An effective performance marketer needs to be flexible and open to learning new skills to stay ahead in a competitive environment.

Attention to Detail: Ensuring accuracy in data analysis, campaign setup, and budget management is crucial. A small mistake can significantly impact campaign performance, so attention to detail is essential for success.

Team Player: Collaborating effectively with team members, sharing insights, and supporting collective goals is crucial for success in performance marketing.

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About The Company

Evolution is a world-leader in product innovation and advanced IT-solutions for video streamed live casino. Our code runs 24/7/365 serving millions of users globally and processing financial transactions of thousands of EUROs every second.  

Evolution AB (publ) is listed on Nasdaq Nordic with a MCAP of over EUR 20B.


The company was founded in 2006, inspired by the world-renowned casino in Monte Carlo. Using the rapidly emerging technology, Evolution founders wanted to bring the excitement from the live player experience in to the home. From that came our brand promise of delivering a product which was AS REAL AS IT GETS, and our key corporate value ALIVE.


Today, more than 13,000 EVOlutioneers work in the company’s sites across 5 continents. With an ever-growing world-wide demand for our innovative product and high quality services, we look for more high performing talent with a team player mindset and diverse skillsets and backgrounds. 


Please read our Privacy and Cookies policies below before submitting any personal data to us: https://www.evolution.com/privacy-policy & https://www.evolution.com/cookies-policy


Followers must be 18+.  

http://gambleaware.co.uk Please gamble responsibly. 🔞 


Evolution is licensed and regulated by the Malta Gaming Authority under licence MGA/B2B/187/2010 issued on 01 of August 2018. Evolution is also licensed and regulated in many other jurisdictions such as the United Kingdom, Belgium, Canada, Romania, South Africa, and others.

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