Marketing Operations Manager - New Games

1 Month ago • 5 Years + • Marketing

Job Summary

Job Description

Socialpoint, a mobile game studio part of Zynga & Take-Two Interactive, seeks a Marketing Operations Manager for New Games. This role embeds marketing into early game development, partnering with product, brand, creative, and analytics teams to define market fit and go-to-market strategies. Responsibilities include supporting early product strategy with market insights, coordinating go-to-market plans, managing market tests, tracking marketing metrics, facilitating cross-departmental collaboration, synthesizing performance data into actionable recommendations, monitoring market trends, and maintaining project documentation. The ideal candidate has 5+ years of experience in performance marketing or go-to-market strategy, preferably in mobile gaming, with a proven ability to influence product direction and a passion for launching successful games.
Must have:
  • 5+ years in performance marketing or GTM strategy
  • Influence product direction with market insights
  • Manage UA campaigns and analyze performance
  • Strong analytical skills and bias for experimentation
  • Understand creative testing and audience targeting
  • Excellent communication and organizational skills
  • Collaborative, proactive, and passionate about games
  • Self-starter with ambition for breakout hits
  • Comfort in ambiguous, fast-moving environments
Good to have:
  • Experience in mobile gaming or apps
Perks:
  • Hybrid working model
  • Relocation support
  • 25 days of annual leave
  • 5 additional days of annual leave during Christmas
  • Full catering for breakfast and lunch
  • Private medical insurance
  • Choice of latest iOS or Android device
  • Free English and Spanish lessons
  • Spotify Premium
  • Social events and parties
  • Personal development budget
  • Onsite gym facilities
  • New office with professional barista and breakfast options
  • Onsite physiotherapist
  • Onsite hairdressers

Job Details

Who we are: 

Let's have fun shaping your future!

We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe. We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona! At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you’re from, you’re welcome here. Join us for a future where making games is as thrilling as playing them!

 

Position Overview:

Are you ready to shape the next global mobile hit—right from the ground up?

At Trinity Studios, we’re searching for a strategic and collaborative Marketing Operations Manager- New Games to embed marketing thinking into the earliest stages of game development. In this high-impact role, you’ll partner across functions—from product and brand to creative and analytics—to ensure our new mobile titles launch with a clear market fit and a strong go-to-market strategy. You will coordinate marketing efforts from initial concept through soft launch and global release, ensuring we make informed decisions every step of the way.

 

What You'll do:

As the embedded marketing representative within the new games team, you’ll bring data, strategy, and player insight into every phase of development. You’ll ensure the game’s marketability and player appeal are validated early, and that positioning, messaging, and launch planning are tightly integrated into the product roadmap.

This role is ideal for a cross-functional marketer with experience in user acquisition, go-to-market execution, and performance insights—someone who thrives on building alignment between creative, product, and analytical teams to drive commercial success.
Support early product strategy by representing marketing perspectives and aligning product features with market trends and player expectations.

  • Coordinate go-to-market strategy by collaborating with brand, UA, and creative teams on positioning, messaging, and launch timing.
  • Manage the execution of market tests, coordinating with cross-functional partners to validate concepts, creatives, and early player engagement signals.
    Track and report key marketing metrics, delivering insights and updates to guide decisions from soft launch through global release.
  • Facilitate collaboration across departments through structured check-ins, project planning, and shared KPIs to maintain alignment and momentum.
  • Transform performance data into insights, working with analytics teams to deliver actionable recommendations that refine marketing and product strategies.
  • Stay ahead of market shifts, regularly monitoring competitive activity and industry trends to inform decisions and identify new opportunities.
  • Maintain documentation and communication flows, ensuring teams remain aligned on timelines, milestones, and expectations throughout the development and launch lifecycle.

 

What You Bring: 

  • 5+ years of experience in performance marketing or go-to-market strategy, preferably in mobile gaming or apps.
  • Proven track record of influencing product direction through market and player insights.
  • Hands-on experience managing UA campaigns and analyzing performance metrics across platforms.
  • Strong analytical mindset with a bias toward experimentation and growth metrics.
  • Deep understanding of creative testing, audience targeting, and optimizing player acquisition funnels.
  • Strong communication and organizational skills to manage complex, multi-stakeholder projects.
  • A collaborative, proactive mindset with a deep passion for games and a drive to launch the next breakout hit.
  • A self-starter mindset with the bold ambition to build the next breakout mobile hit.
  • Comfort operating in ambiguous, fast-moving environments with an entrepreneurial spirit.

 

Roles & Responsibilities

  • Support game strategy development by ensuring marketing perspectives are represented from the early stages, helping align product features with market expectations.
  • Coordinate go-to-market planning by collaborating with brand marketing, UA, and creative teams on positioning, messaging, and launch timelines.
  • Manage the execution of market tests, working with cross-functional teams to validate concepts, creative assets, and player interest data.
  • Track and report on key marketing metrics, supporting teams through the soft launch and global release phases with timely insights and updates.
  • Facilitate collaboration across departments, ensuring alignment between product, UA, brand, creative, and data teams through regular check-ins and workflow management.
  • Assist in synthesizing performance data, working with analytics teams to gather insights and package findings into actionable recommendations for marketing and product stakeholders.
  • Monitor market trends and competitor activity, sharing relevant updates and growth signals with key internal teams to support decision-making.
  • Maintain project documentation and communication flows, ensuring transparency and alignment across marketing, product, and leadership teams on timelines, milestones, and deliverables.

 

What's in it for you as a Socialpointer?

  • Hybrid working model from home and office. What does this mean? You need to live within commuting distance of our Barcelona office to attend important meetings and events.
  • Relocation support to help you move to Barcelona, if you're not already here.
  • An impressive 25 days of annual leave, not including public holidays.
  • An additional 5 days of annual leave during Christmas.
  • Full Catering for Breakfast and lunch at the office 
  • Private medical insurance for you and your family to keep your health bar full.
  • Choose from the latest iOS or Android device upon joining (phone or tablet).
  • Free language lessons in English and Spanish.
  • Spotify Premium to add a special soundtrack to your adventure.
  • Legendary social events and parties to let off some steam.
  • Personal development is key for us: enjoy a significant budget to enhance your skills and knowledge, providing real growth opportunities!

 

What We Offer You:

Coming to work in the office? Don’t worry – we have you covered. Check out some of our onsite benefits:

  • Gym Facilities: Want to stay in shape? We have state-of-the-art gym facilities so you can level up your build stats.
  • New Office: Enjoy our brand-new office, complete with top-tier amenities, including a professional barista and delicious breakfast options.
  • Onsite Physiotherapist: Book an appointment with our onsite physiotherapist for any aches and pains.
  • Onsite Hairdressers: Drop by our onsite hairdressers for a trim (and forget your wallet; it's a Guild perk).

The list just goes on & on... so get your game on and apply now! Click “apply” to level up and submit your application in English.

 

Diversity & Conclusion Statement:

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at recruitment@socialpoint.es to request any accommodations or for support related to your application for an open position.

 

Please be aware that Socialpoint does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Socialpoint also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Socialpoint’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).  

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About The Company

Socialpoint is a world-renowned game developer and publisher, specializing in mobile gaming. Ever heard of Dragon City, Monster Legends, or Top Troops? That’s us! Our egg hatched in 2008, and we’ve been connecting the world through awesome gameplay ever since.


We know that key to our success are the brilliant minds and the talent of our team players. Our international team is formed by awesome people who are passionate about social games, creativity, and pushing the bar.


We offer a fun, lively, and dynamic workplace, headquartered in beautiful Barcelona, where creativity, agility and innovation are encouraged, prized and rewarded. Working with us will see you develop your skills, play drive your career and delight 2 millions daily active users around the world!

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