Product Marketing Manager, APAC

About the Company

Morningstar’s mission is to empower investor success. The Direct Platform group does this by creating products that help financial professionals and the investors they serve, achieve financial goals. The Direct Platform business is one of the largest software units, with a large pre-existing user group – still prime for market and wallet share growth globally.

The Role
We are seeking a Product Marketing Manager for the Direct Platform Marketing team, responsible for driving the go-to-market (GTM) strategy, positioning, segmentation, and content development for a new advisor software product in the APAC region. Reporting to the Associate Director of Regional Product Marketing, this role requires collaboration with key stakeholders across product management, sales, marketing, and client success. You will join a growing team of regional product marketers, focused on maximizing the revenue potential of the Direct Platform outside the US by developing localized marketing strategies and supporting regional teams. This position will be based in Tokyo, Japan and hybrid office attendance is required.

Job Responsibilities

• Develop and implement a go-to-market (GTM) strategy for a new product designed for key growth regions. This includes developing foundational positioning and messaging, and crafting launch plans.
• Collaborate with cross-functional teams, including product, sales, marketing, and success, to ensure alignment on strategy and execution.
• Own the creation and maintenance of marketing content including, but not limited to, message maps, value propositions, market sizing, segmentation, competitive intelligence, buyer/user personas, buyer’s journey experiences and sales enablement materials – regionalizing and translating (with the assistance of linguists) assets into local language where appropriate.
• Deeply understand and document the needs of our target client segment by conducting win/loss interviews, customer satisfaction studies, and client surveys.
• Support regional demand generation and content marketing campaigns with expertly crafted persona-specific content.
• Use a data-driven approach to the development and measurement of marketing campaigns focused on driving retention, wallet, and market share growth for the business.
• Perform other duties as necessary from time to time.

Qualifications

• Fluent in Japanese and English
• Minimum of 3-5 years in a product marketing or product management capacity
• Financial industry and/or SaaS/PaaS experience preferred
• Bachelor’s degree

Nice to have

• Proven experience leading complex GTM initiatives
• Strong writing and communication skills with a customer-centric approach
• Data-driven decision-making, business acumen, and a metrics-driven mindset focused on revenue
• Ability to thrive in a global, matrixed environment, with excellent cross-cultural communication skills
• A collaborative team player with high attention to detail and quality
• Empathy, resilience, and the ability to learn and grow from challenges
• Curiosity and a mindset for continuous testing and improvement
• Self-starter with a passion for achieving ambitious goals

Morningstar’s hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We’ve found that we’re at our best when we’re purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you’ll have tools and resources to engage meaningfully with your global colleagues.