Regional Marketing, Korea

Regional Marketing, Korea

Per Supercell's mission statement, “to create games for as many people as possible that are played for years and remembered forever,” we want to create games that people play and remember for years. Every day, an astounding (and growing) number of players play Supercell's games: Brawl Stars, Clash of Clans, Hay Day, Squad Busters, Boom Beach, & Clash Royale, and marketing’s role is to ensure we continue to engage and enrich our current players and encourage new players to join in on this journey.

To make these Six games, we've killed dozens along the way. That's because we're obsessed with quality. Our goal, as stated above, is to make the best games that are played by millions, enjoyed for years, and remembered forever. With the spirit of ONE global marketing team, we reach our players across the globe with engaging experiences of our games, delivering marketing initiatives that transcend the digital platform. Such an approach requires everyone on a team to play multiple roles, and Marketers at Supercell are not an exception.

Our APAC regional marketing in Seoul is looking for a Regional Marketer who will drive brand and product marketing in the APAC region, specifically for the gaming market in Korea.

About the Role

You will play a core role in the team that 1) develops and executes the marketing campaign of our live games (Clash of Clans, Clash Royale, Hayday, Squad Busters and Brawl Stars); 2) prepare for new game launch(es), and provide insights on in-game content, game services, live ops, and industry trends to support the aforementioned.

You are expected to dive deep into our current live games (Clash of Clans, Clash Royale, Hay Day, Squad Busters and Brawl Stars) and be involved with both the planning and execution of marketing campaigns. In doing so, you are expected to take ownership of communication with our internal teams (game developers/designers/artists, data analysts, product/brand/ performance marketers, community managers, marketing artists, etc.) and with our external partners.

Plus, we have several ambitious new projects under development with the aim to be “genre-defining” games. To achieve this goal, you are expected to play a critical role in bringing regional market and player insights to the teams. You are expected to develop and deliver innovative and trendsetting marketing campaigns and strategies that befit the genre-defining nature of the games under development.

We are looking for someone who will dare to take risks and do things differently, from planning to executions, and not be married to traditional ways of marketing.

We are looking for a passionate individual who plays, loves, lives, and breathes games.

Responsibilities

• Develop, execute, and manage Korea marketing campaigns (online and offline) for our live games and upcoming new games by collaborating with various internal teams across different functions and external partners.
• Own and streamline communication and collaboration between internal teams (game developers/designers/artists, data analysts, product/brand/ performance marketers, community managers, marketing artists, etc.) and external partners.
• Conduct a comprehensive analysis of regional marketing metrics to measure campaign effectiveness, identify opportunities for improvement and investments, and execute a data-driven marketing strategy.
• Execute campaigns and initiatives based on a hypothesis-and-evidence-based approach by executing and verifying your strategy and plans with a logical premise based on market insight and data analysis followed by similar data/results-based post-mortem.
• Experiment and take controlled risks to enhance further and build brand equity and awareness in Korea and APAC.
• Continue to push to find the right balance of existing traditional marketing channels vs. up-and-coming media, content, and trends.

Requirements

• 10+ years of experience in marketing, brand management, or equivalent roles in the gaming, entertainment, IT, or consumer products industry.
• Experience in marketing multiple games, products, or services simultaneously in both online and offline platforms
• Experience in marketing data analysis, ability to interpret and translate the findings driven by observing and analyzing marketing data into actionable future marketing initiatives.
• A strategic mindset to develop a marketing vision. Excellence in execution to bring ideas to life. Not hesitating to get hands dirty, and a solid analytical eye and attention to detail.
• Experience in data-driven performance marketing, including user-acquisition marketing and influencer marketing.
• Great understanding of gamers and gaming experience between casual players and mid/hardcore players in multiple genres.
• Willingness to take risks and drive innovation with the right combination of logic and intuition-based thinking.
• Understanding of social media platforms and content such as YouTube, Twitch, TikTok, Instagram, and Twitter; short-form videos, stills, etc. would be a plus
• Outstanding verbal, written, and interpersonal communication skills in English are a must.
• Must be able to travel to Europe, U.S., China, or Japan multiple times a year.