Social Media, Manager for PhonePe, Indus Appstore & Pincode

Role : Social Media, Manager for PhonePe, Indus Appstore & Pincode Ideal Candidate 

• Minimum 6-8 years exp in Social media management for social first brands across consumer tech brands across Fintech, Tech, Grocery or Hyper Delivery categories. ● Proven track record of strategic & tactical planning & execution.Must have hands-on experience in building playbooks for consumer-facing social brands at diff stages of growth. High emphasis on understanding strategic brand objectives, lifestage needs & translating those to social media playbooks. 
• Ability to evangelize and set strong agendas, to innovate and drive large partner ecosystems toward a common vision and goal 
• S/he should have demonstrated experience in pushing the bar creatively and creating an environment of innovation that encourages continually pushing creative benchmarks and promoting new ideas in the team. 
• Excellent interpersonal skills - ability to interact and influence multiple partners and stakeholders 
• Incredibly high-velocity of decision making and getting things done especially while managing escalations/ high impact efforts on social. 
• An entrepreneurial, self-driven approach is crucial in ensuring we are live right on time, every time 
• Self-starter skilled at prioritizing and managing multiple projects and deadlines that run simultaneously. 
• Demonstrated success in influencing cross-functional teams, senior stakeholders and leadership across cross functional teams. 

Responsibilities 

• Owner of the brand’s social media mandate for 3 diff brands. Develop all social media and content campaigns and always-on strategy & roadmap in collaboration with cross-functional teams. 
• This will involve social media management & amp; digital marketing, platform understanding, relationship management across platforms with proven track record of developing plans that leverage data & amp; insights to define the charter, role of social media & support decisions. 

• Lead social media channel management, for 3 brands, on a daily basis and flawless execution of social media duties end to end 
• Ensure each of the brand’s visual, tone and style guidelines are maintained across social media 
• Develop clutter-breaking, relevant and delightful marketing campaigns for new campaign/category launches working closely with content partners, internal content, creative and broader marketing teams.Effectively direct and manage the development of multiple campaigns in parallel across languages and genres 
• Own the brand’s ORM – track sentiment analysis, design escalation matrix and ensure effective resolutions to negative conversations 
• Develop innovative social media and content marketing experiences that engage the consumer and help tell meaningful stories.Influence the broader content strategy of the business collaborating closely with internal creative teams 
• Be the voice in the room to always push the creative envelope for all social media campaigns 
• S/he should be working autonomously with teams (brand, internal design,PR , CX & others), onboard agencies, as in when needed & also take responsibility for driving defined metrics of measurement.