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UA Marketing Producer

UA Marketing Producer

2 Months ago • 5 Years + • Marketing • Undisclosed

About the job

3 skills required for this role

Add these skills to join the top 1% applicants for this job

algorithms

tableau

budget-management

Job Description

Playrix seeks a forward-thinking UA Marketing Producer to lead user acquisition projects, analyze advertising campaign results, and develop strategies for a global mobile game development company. Must have 5+ years of experience in performance marketing, managing traffic procurement teams, and expertise in Google Ads, Facebook Ads, and other channels.

Must have:

Performance Marketing
Traffic Procurement
Google Ads
Facebook Ads

Good to have:

Game Dev
Analytical Systems
BI, Tableau
Analytics

Perks:

Flexible Schedule
Health Insurance

UA Marketing Producer

About the company

Playrix is one of the most successful mobile game development companies  in the world. In terms of mobile application revenue, we rank first in Europe  and are in the top 3 worldwide. Our games have been installed 2.3 billion times (that's a third of the world's population!) and more than 30 million people around the world play them every day.

Team, about the role

Our marketing team is spread out across many countries, but we're united by a shared goal: to build the best user acquisition system in the world. And that goal trumps any budget considerations.

Playrix is looking for a forward-thinking marketing producer who will improve our user acquisition strategy and lead projects for our user acquisition team at the departmental level. Our top team of professionals, powerful automation and analytics system, and relationships with partners allow us to influence and shape the industry.

Tasks

Developing a user acquisition strategy
Studying the algorithms of advertising channels, forming hypotheses, conducting research
Analyzing the results of advertising campaigns, meeting KPIs
Working in tandem with the creative team and our partners
Leading the user acquisition team

Requirements

5+ years of experience in performance marketing
Experience working for a big company
Experience managing a traffic procurement team
Understanding the functionality of Google Ads, Facebook Ads, and other channels
Bachelor's degree in computer science, another technical field, or equivalent experience
Upper intermediate level of English or higher

Preferred

Experience in game dev
Experience with analytical systems (BI, Tableau)
Experience working in analytics

Our Perks

Flexibility at work

For most positions we offer a flexible schedule, and employees can work from anywhere in the world (except for the Russian Federation and the Republic of Belarus). You can do your work however and wherever you like — we only evaluate your results.

Caring for health and well-being

We provide voluntary health insurance for employees and their children, and reimburse online sessions with a psychologist.
We offer fully paid vacation days and sick leave. In certain circumstances, you can request additional days off.
We support leading a healthy lifestyle and reimburse the cost of gym memberships and fitness app subscriptions.

Professional development and education

We pay for participation in specialized conferences and courses and hold our own internal conferences.
We offer discounts on English language courses and courses for the languages of the countries in which the company operates.

Events and merch

We regularly hold offline events like team meetings, big corporate parties, and informal office parties.
We also regularly organize fun competitions, quizzes, hackathons, and online fitness challenges.
We have a merch store with an internal currency you can use to buy unique gifts. We give out this currency as a gift for significant dates, and you can earn more by participating in events and company activities.