VIP CRM Manager

Growe welcomes those who are excited to:

• Develop and execute CRM strategies for casino and sports brands throughout the customer lifecycle, with managerial support;

• Plan and analyze campaigns aimed at player activation, retention, and reactivation, all while maintaining a strategic approach;

• Identify customer journey opportunities and create targeted segments, leveraging A/B testing to refine CRM strategies;

• Collaborate with design and content teams to ensure engaging design assets and content that resonate with the market audience;

• Monitor and manage campaign performance, focusing on campaign metrics and expenditure to minimize negative user experiences, including tracking key KPIs like email deliverability, open rates, click-through rates, conversions, and overall ROI;

• Understand the mechanics of CRM and how to build and test campaigns that drive results, including a solid grasp of terms and conditions and how to rework them when necessary;

• Manage and execute the entire marketing calendar, ensuring a comprehensive analysis of campaign profitability and costs is completed weekly.

We need your professional experience:

• Proven experience in iGaming preferably marketing;

• At least 6 months of experience in a similar role;

• Proficiency in data analysis, A/B testing;

• Understanding of current sports and casino trends as well as CRM systems & Tableau reporting;

• English proficiency.

We appreciate if you have those personal features:

• Flexibility; 

• Willingness to learn;

• Propensity to self-reflection;

• Positive outlook;

• Openness to everything new.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.