VIP CRM Manager

1 Month ago • 3 Years + • Account Management

Job Summary

Job Description

Growe is looking for a VIP CRM Manager to prepare strategic monthly calendars for Casino and Sports customers, using analytics to drive decisions and preparing weekly performance analyses to measure profitability. The role involves analyzing player behaviors, creating personalized campaigns, and planning, executing, and optimizing campaigns for player upselling, retention, and reactivation. Collaboration with content, design, and product teams for promotions, managing communications across various channels, and identifying key events for special promotions are key responsibilities. The manager will track, measure, and report on key performance metrics like retention and churn rates, understand ARPU and campaign conversion rates, and perform A/B testing for continuous CRM performance improvement.
Must have:
  • 3+ years CRM experience in iGaming
  • Manage VIP segments and retention strategies
  • Strong analytical and data interpretation skills
  • Strong communication and presentation skills
  • Proficiency in CRM and marketing automation tools
Good to have:
  • Understanding of player behavior
  • Organizational skills
  • Attention to detail
  • Openness to communication and collaboration

Job Details

Growe welcomes those who are excited to:
  • Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions;

  • Prepare weekly analysis on the performance of campaigns and measure profitability;

  • Analyze player behaviours and create segmentations and offers that align to playing style (personalized campaigns);

  • Plan, execute and optimize campaigns for player upselling, retention, and reactivation on a daily basis; 

  • Collaborate with content, design and product teams to deliver engaging and relevant promotions; 

  • Manage communications across email, SMS, push notifications and in app messages;

  • Identify key sports and casino events in the market and align to special promotions; ensure consistent and compelling communication;

  • Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows;

  • Understand ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);

  • Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.

We need your professional experience:
  • 3+ years of experience in a CRM within the iGaming industry;

  • Experience managing VIP segments and executing high-value retention strategies;

  • Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;

  • Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals;

  • Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;

  • A good understanding of player behavior is a strong advantage.

We appreciate if you have those personal features:
  • Organizational skills;

  • Attention to detail;

  • Openness to communication and the ability to improve processes through collaboration with different teams.

We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

Similar Jobs

Unity - Client Partner - Russian Speaker

Unity

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago
ZeptoLab - Head of People & Culture

ZeptoLab

Serbia (Remote)
3 Weeks ago
Saviynt - Support Account Manager

Saviynt

Bengaluru, Karnataka, India (Hybrid)
5 Months ago
GoMotive - Senior Sales Strategy & Operations Manager, SDR/Lead Generation

GoMotive

United States (Remote)
1 Month ago
160over90 - Director, Partnerships (Cricket)

160over90

Dubai, Dubai, United Arab Emirates (On-Site)
2 Months ago
bytedance - Seller/Account Management Intern, FMCG Beauty (Philippines)

bytedance

Taguig, Metro Manila, Philippines (On-Site)
2 Months ago
Buckman - Account Manager Netherlands

Buckman

Netherlands (On-Site)
1 Month ago
Riot Games - Admin and Sponsorship Account Executive

Riot Games

Berlin, Berlin, Germany (Hybrid)
6 Months ago
Nintendo - Account Administrator - Publisher and Developer Relations

Nintendo

Redmond, Washington, United States (Hybrid)
4 Months ago
gitlab - LATAM Strategic Account Executive, Southern Cone

gitlab

Mexico City, Mexico (Remote)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Tesla - Sales Advisor

Tesla

Ferndown, England, United Kingdom (On-Site)
5 Months ago
Rockstar Games - HR Manager - Toronto

Rockstar Games

Oakville, Ontario, Canada (On-Site)
4 Months ago
Sword Health - Strategy & Operations Trainee

Sword Health

Portugal (Hybrid)
1 Month ago
Hitachi - Kubernetes Engineer

Hitachi

Pune, Maharashtra, India (On-Site)
9 Months ago
Illumina - Staff Software Signal Processing Engineer/Scientist

Illumina

San Diego, California, United States (On-Site)
2 Months ago
Hitachi - Japanese Proficiency with IT Technical experience

Hitachi

Chennai, Tamil Nadu, India (Remote)
9 Months ago
EMA - Growth Marketing Specialist

EMA

Bengaluru, Karnataka, India (On-Site)
11 Months ago
Reality Games - Junior QA Intern

Reality Games

Kraków, Lesser Poland Voivodeship, Poland (On-Site)
5 Months ago
bytedance - Site Reliability Engineer, ML System

bytedance

Seattle, Washington, United States (On-Site)
9 Months ago
Glitch production - Licensing Sales Manager

Glitch production

(Remote)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Worldwide

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Account Management Jobs

Illumina - Senior Accounting Analyst II - LATAM Accounting

Illumina

State Of São Paulo, Brazil (Hybrid)
1 Month ago
Varonis  - Technical Account Manager

Varonis

Boston, Massachusetts, United States (Remote)
3 Months ago
Interface AI - Account Executive

Interface AI

San Jose, California, United States (Remote)
3 Weeks ago
Varonis  - Technical Account Manager

Varonis

Italy (On-Site)
5 Months ago
Snap Mobile INC - Account Executive

Snap Mobile INC

Boise, Idaho, United States (On-Site)
1 Month ago
Rippling - Global Payroll Operations Specialist - Colombia

Rippling

Colombia (Remote)
1 Month ago
Axon - Senior Accountant

Axon

Munich, Bavaria, Germany (Remote)
2 Months ago
PhonePe - Payroll Specialist

PhonePe

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Saviynt - Federal Account Executive - DOD

Saviynt

(Remote)
9 Months ago
Zscaler - Account Executive, Enterprise

Zscaler

Mexico City, Mexico (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Here at GROWE, we operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets.

Warsaw, Masovian Voivodeship, Poland (On-Site)

Warsaw, Masovian Voivodeship, Poland (On-Site)

Warsaw, Masovian Voivodeship, Poland (Remote)

Buenos Aires, Buenos Aires, Argentina (Remote)

Warsaw, Masovian Voivodeship, Poland (On-Site)

Warsaw, Masovian Voivodeship, Poland (Remote)

Warsaw, Masovian Voivodeship, Poland (On-Site)

View All Jobs

Get notified when new jobs are added by Growe

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug