Audience Strategy Analyst

The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.

In this role, you will ensure marketing campaigns are infused with insights and data-driven audience signals. You will provide data-driven audience strategies and audience insights that take into account a variety of data sources and platforms.  You will be a consultant/interface between analytics/technical teams and marketing/business, ensuring we are constantly making and maturing data-driven decisions.

Responsibilities

Audience Strategy

• Create data-driven, audience-first strategies for various campaigns, using business objectives, audience performance and insights, and knowledge of data activation
• Provide strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform delivery
• Translate business objectives into actionable, data-driven audience recommendations
• Develop an understanding of audience data, including available attributes, models, segmentation, and onboarding capabilities
• Play a critical role in annual upfront planning, providing insights, recommendations and strategies to help shape the holistic marketing plan

Audience Insights & Analytics

• Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations. Present findings to the Audiences team and stakeholders
• Monitor the performance of audience strategies and make recommendations for optimization

Audience Team Priorities

• Develop subject matter expertise and own the development of a priority area for the Audiences team, ensuring the rest of the Audiences team remains informed
• Ensure Audience team processes are documented and kept up to date

Basic Qualifications

Who you are...

• Demonstrated team player with strong collaboration skills
• Data-driven professional with strong curiosity, a desire to learn, and a passion for innovation
• Strong communicator with the ability to collaborate across various teams
• Knowledge of Disney Parks, Experiences & Products and a passion for the brand

What you bring...

• 2-3+ years of relevant work experience
• Experience using data and insights from multiple sources to provide actionable recommendations
• Experience with Data Analysis and Manipulation Tools (Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)
• Experience translating insights and recommendations into presentations for various stakeholders
• Experience with Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, Braze, Salesforce, etc.)
• Experience moving projects forward in a large, matrix organization

Preferred Qualifications

• Experience with audience focused analyses
• Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders)
• Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation)
• Experience monitoring audience performance
• Experience with audience insights tools, such as Google Insights Finder, Resonate, etc.

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