Brand Marketing Lead

3 Hours ago • 7 Years +

About the job

SummaryBy Outscal

Ghost Story Games seeks a Brand Marketing Lead with 7+ years of experience in the video game industry, with a proven track record of shipping games on PC and console. You'll be responsible for driving the global go-to-market strategy, conducting competitive analysis, and executing integrated marketing plans across multiple channels. Strong communication, collaboration, and project management skills are essential.

About the Position

Who We Are

Ghost Story Games is a self-publishing game development studio owned by Take-Two Interactive, located in the greater-Boston area. Our studio designed and released award-winning games, such as System Shock 2, BioShock and BioShock Infinite. We are currently working on our next project and would love for you to be part of our team.

Great Place to Work® has certified our workplace culture and 94% of employees say their workplace is great. We are however, dedicated to building our best workplace yet.

The Challenge

Reporting into the Campaign Director, the Brand Marketing Lead is responsible for supporting the Campaign Director and working closely with the marketing and production team to develop and execute all phases of publishing and marketing for Ghost Story Games properties.

What You’ll Take On

  • Assist in driving the global go-to-market strategy including positioning, competitive analysis, audience segmentation, and visual identity
  • Conduct competitive product and marketing analysis using qualitative and quantitative data to support recommendations on strategy and investment
  • Drive strategic planning and execute integrated marketing plans including channels such as public relations, paid media, social media, content creators, events, 1P and partner marketing opportunities, email, web, and other promotions
  • Support visual ID and key asset creation including strategic approach and planning for production into integrated marketing placements
  • Drive developing post-mortem reports including ROI and areas for improvement across integrated marketing efforts
  • Direct and manage various outside agencies to execute marketing activities including negotiating agreements, defining scopes of work, guiding creative and strategic direction, and establishing and tracking goals
  • Support building sales strategies including evaluating lifecycle management opportunities and evaluating and pitching business deal
  • Support with copywriting including brand messaging, web and social media copy, FAQs, scripts, and other written materials as needed
  • Support communications and negotiations with external co-marketing partners including first party, GPU/CPU manufacturers, and hardware partners to secure and optimize earned opportunities
  • Collaborate with internal resources including production, finance, IT, and facilities to address marketing needs
  • Support merchandising, licensing, and eCommerce strategic planning and management as needed
  • Support playtest research from start to finish including working the dev team to establish playtest goals and questionnaires, driving recruitment of players, supporting playtest operations via local and VM solutions, and collaborating to build comprehensive qual and quant reporting, including working with producers on telemetry reporting
  • Support the production team with various activities including joint publishing tasks, ESRB submissions, and other tasks as needed
  • Other duties as assigned

What You Bring

  • 7+ years experience in the video game industry
  • Has shipped at least 1 game on PC and console in a marketing or publishing role
  • Strong communication, collaboration, project management, and organizational skills
  • Self-motivated towards solving problems and able to work well independently
  • Able to work well under pressure and with deadlines
  • Eligible to work in the U.S.

 

What We Offer You

  • Great Company Culture. Consistently ranked as one of the most creative and innovative places to work. Creativity, innovation, and efficiency are among the core tenets of our organization and are integral drivers of our continued success.
  • Benefits. Medical (HSA & FSA), dental, vision, 401(k) with company match, commuter benefits and more!
  • Perks. Fitness allowance, employee discount programs, free games & events and healthy snacks.

 

As an equal opportunity employer, Take-Two Interactive Software, Inc. (“Take-Two”) is committed to fostering and celebrating the diverse thoughts, cultures, and backgrounds of its talent, partners, and communities throughout its organization. Consistent with this commitment, Take-Two does not discriminate or retaliate against any employee or job applicant because of their race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, and genetic information (including family medical history), or on the basis of any other trait protected by applicable law. If you need to report a concern or have questions regarding Take-Two’s equal opportunity commitment, please contact .

 

Please be aware that Take-Two does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp or others. Take-Two also does not engage in any financial exchanges during the recruitment or onboarding process, and the Company will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scam or phishing exercise. Take-Two’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a take2games.com email domain). If you need to report an issue or otherwise have questions, please contact Careers@take2games.com. 

 

About The Company

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and Mobile including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.

England, United Kingdom (On-Site)

Community Of Madrid, Spain (On-Site)

Massachusetts, United States (Remote)

New York, United States (On-Site)

England, United Kingdom (On-Site)

California, United States (Hybrid)

Community Of Madrid, Spain (On-Site)

Texas, United States (Hybrid)

England, United Kingdom (Hybrid)

View All Jobs

Similar Jobs

NinjaVan - Brand Marketing Specialist (Social Media & Content)

Metro Manila, Philippines (Hybrid)

canva - Brand Marketing Lead, South Korea

Seoul, Korea, Republic Of (Remote)

Zuru - Brand Marketing Executive

Auckland, New Zealand (On-Site)

Aspire - Brand Marketing Intern

Singapore (On-Site)

Sony Pictures Entertainment - Coordinator, Global Brand Marketing

California, United States (Hybrid)

Similar Skill Jobs

Warner Bros. Games - Assistant Producer

England, United Kingdom (Hybrid)

Warner Bros. Games - Sr. Manager, Brand Management and Product Marketing

California, United States (Hybrid)

Warner Bros. Games - VP, Brand Management and Product Marketing

California, United States (Hybrid)

DraftKings - Senior Data Science Engineer, Search

Massachusetts, United States (On-Site)

DraftKings - Senior Data Science Engineer, Personalization

Massachusetts, United States (On-Site)

umusic - Administrative Assistant

California, United States (On-Site)

Light Speed Studios - Design Director

British Columbia, Canada (On-Site)

Scientific Games  - Senior Human Resources Business Partner

Georgia, United States (On-Site)

Scientific Games  - Data Center Tech I.230064

Maine, United States (On-Site)

Jobs in Massachusetts, United States

Azra Games - Sr. Lighting Artist (3-month Contract)

California, United States (On-Site)

SSC Technologies - Principal Engineer

New Jersey, United States (Remote)

SSC Technologies - Associate Implementation Specialist

Florida, United States (Hybrid)

SSC Technologies - Senior Operational Auditor - Remote

Alabama, United States (Remote)

PTW - Mobile Game Developer - Talent Pool

Florida, United States (Remote)

PTW - Graphics Programmer Talent Pool

Florida, United States (Remote)

Extreme Network - Senior Commercial Counsel

California, United States (Remote)

Aera Technology - Associate Engagement Principal

Texas, United States (Remote)

ness - Lead Automation- QA

New Jersey, United States (On-Site)

Marketing Jobs

Warner Bros. Games - Sr. Manager, Brand Management and Product Marketing

California, United States (Hybrid)

Warner Bros. Games - VP, Brand Management and Product Marketing

California, United States (Hybrid)

Netflix - Manager, Product Marketing

California, United States (On-Site)

Netflix - Manager, Product Marketing

California, United States (On-Site)

Netflix - Events Coordinator, Spain - FTC

Community Of Madrid, Spain (On-Site)

Zynga - Associate User Acquisition Manager

Karnataka, India (On-Site)

Playtika - Creative Manager

Israel (On-Site)

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug