Brand Marketing Manager, Creators

As a Brand Marketing Manager for Creators, you will play a key role in amplifying our brand vision to global creators - and collaborate with a passionate, creator-centric team dedicated to breaking traditional marketing molds. Together you’ll conceptualize engaging campaigns, programs and activations that keep our brand exciting and tapped into youth trends, plus loved by our creator audience and communities - inspiring massive earned media and creator action. **Responsibilities** * Define and lead end-to-end development of marketing programs and go-to-market strategy for creator marketing programs - that meet our short and long-term business goals * Keep the pulse on creator, industry and cultural evolutions to identify opportunities for the brand to create resonant brand work and build relationships with our creator audience * Develop strategic creative briefs that align to the business objectives, brand strategy and goals * Manage and brief agency partners and enable them to execute their very best work * Drive alignment and partner closely with cross-functional teams (media, comms, creative, product marketing, consumer marketing, partnerships) to identify opportunities and deliver integrated programs * Develop and share channel marketing best practices, plus bring continuous innovation to creator touchpoints * Develop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas