Business Development Manager, New Business Sales

1 Month ago • 2 Years + • Business Development

Job Summary

Job Description

This Business Development Manager role focuses on acquiring high-potential app clients in Greater China (fintech, social, tools, utilities, and content). Responsibilities include identifying and cultivating leads, developing go-to-market strategies, managing the full sales cycle (from initial engagement to contract closure), and ensuring client satisfaction and growth. The ideal candidate will have a strong understanding of the online advertising industry in China, excellent communication skills in English and Mandarin, and the ability to build lasting client relationships. The role requires collaboration with internal and external partners to achieve sustainable results, along with staying updated on market trends and providing strategic insights to optimize acquisition strategies.
Must have:
  • Bachelor's degree or equivalent experience
  • 2+ years in advertising, sales, or business development
  • Fluent English and Mandarin
  • Client relationship management
  • Develop and implement go-to-market strategies
  • Lead full business cycle for new clients
Good to have:
  • Experience recruiting/managing mobile app developers
  • Established relationships in online advertising
  • Understanding of online/digital industry issues
  • Cross-functional team collaboration
  • Excellent presentation and communication skills

Job Details


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 2 years of industry experience in advertising, consultative sales, or business development.
  • Ability to communicate in English and Mandarin fluently to support client relationship management in this region.

Preferred qualifications:

  • Experience in recruiting and managing mobile app developers at a tech company or helping mobile apps achieve ecosystem success.
  • Knowledge of established relationships within the online advertising industry.
  • Understanding of the issues in the online/digital industry and insights of growth trajectory to drive strategies in the marketplace.
  • Ability to collaborate with cross-functional teams to develop marketing strategies.
  • Ability to develop agreements, with excellent public speaking, presentation, and communication skills.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

Google’s Business Sales team is a group of sales professionals focused on engaging high potential advertisers and helping them incorporate Google's range of marketing products into their current marketing strategies. This global and dedicated team is an engine behind Google’s continued growth.

In this role, you will provide excellent customer service to our apps clients across fintech, social, tools and utilities as well as content.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

Responsibilities

  • Identify and cultivate high-potential apps clients across fintech, social, tools and utilities as well as content in greater China, collaborating with other internal and external partners to generate qualified leads.
  • Develop and implement effective go-to-market strategies for the greater China app market tol drive and achieve sustainable results.
  • Lead the full business cycle for new apps clients across fintech, social, tools and utilities as well as content in greater China, from initial engagement to closing the agreement, and ensure ongoing client satisfaction and growth.
  • Acquire strategic, high-value clients through aimed outreach, consultative promoting, and compelling presentations, establishing lasting client relationships.
  • Stay up-to-date on market trends, participant analysis, and policy changes. Provide insights and recommendations to optimize our acquisition and client development strategies.

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